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If you go to fast and put too much out there in doing Facebook Ads its... going to build your audience and increase your engagement... I want to be very basic in here so by the end of this post you will know how to put up a functioning ad (hopefully) that you can start building your audience on Facebook.

There are three parts to this
  • Facebook Do's and Donts
  • Audience Growth 
  • Audience Engagement
Facebook Do's and Donts - You need to pay attention to this because if you do the wrong thing you will get your ads account. Facebook will shut your ads account get shut down unless you get this down.

Staying out of Facebook Jail 

Be in compliance. Facebook is a half a trillion dollar company at the time of this post and 1.86 billion Monthly Active Users that represents a third of the world!

This social media platform has changed the world and it is something that you look at when you wake up and perhaps when you go to sleep.

The 3 Reasons That Most People Are on Facebook 

You must know this because everything rides on this and it is important to understand this!

1 Connect 
2 Share 
3 Entertained

Nobody is showing up on Facebook to solve a poblem and or to buy a service.


It's not the reason the message is you have to think of Facebook as a cocktail party. People are checking in to check out.

Facebook is not a infomercial and it is all about the "User Experience" Facebook meets all the human needs.

Facebook will fiercly protect the customer experience ( aka will shut you down in a heartbeat ) 

Understand there is nothing out there that can help you find more targeted niche specific leads... peroid 

HOW TO PISS FACEBOOK OFF  

-Only Create Ads That Drive people off Facebook 
-Create Ads or Post Content that Gets Negative Feedback 
-Make Unrealistic Claims / Use Before After Images 
-Always Be Selling 
-SPAM or Post Contant or Create Ads that Resemble Spam 

Work from home/ Multi-level marketing


Ads for "Get Rich Quick" schemes or other money-making oppourtinities that offer compesation for little or no investment arn't allowed. 

This includes multi-level marketing or similar business models that don't fully descibe the product or oppourtunity leading to advertised income. 

Ads must promote complete transparency regarding participation and the business oppoutunity as these oppoutunities tend to be reported by others. 

READ THE FACEBOOK ADVERTISING POLICIES ( DUGH! ) 

If you have any questions about this policy or feel your add is complient and was wrongly approved contact Facebook 


Now if you get into trouble you can got to https://www.facebook.com/business/resources  


How Do you become Besties with Facebook? 

Contribute to the user experience. Facebook wants a positive user experience 

How is it measured ( Facebook is paying attention to this ) 

Positive Feedback 
No Feedback 
Negative Feedback

How To Make Facebook Happy

Contribute to the Overvall Facebook Experience 
Build A Presence That Represents You and Your Business
Connect, Share & Entertain
Engage with the people that engage with YOU 
Focus on Contribution, Value, and Experience


How to Participate on Facebook as a Business 

1, Educate - You might want to shaere with others... 
2. Inform - Somthing new that is comming up in the industry
3, Invite - Invite them to ucoming events 

Invitation Audience Growth Method..

Audience Growth and also Audience Engagemetn and this works well today.  

Look for a IMAGE the visual stops them and come off on a quote that stands on it own. 

You can create stunning images like this with desktop or moble applications that can draw attention from your audience. 

Consider the first impression of your page and determine what does your brand represent? 

I wanted to shaere a couple of cover images form people in my industry that you can see 

When a person comes to your page you wnat them to be able to know exactly what you do

Here are some examples :






Just from the engagemet of the post you can target a specific nitch There  is a three step process 

Organic reach can be 1 - 20 % of your friends, and let it reach it on your own .

Create the ad and send it to the rest of our fans. This is going to help with the social proff and thoes fans will see that contant. The third step is now you have warmed up the post you can release it into the wild. 

Now this ad as social proof and has likes and shares behind it and now you can send it out to the COLD audience market.

Everyone that is on Facebook has access to a Ad Account and it will drop you into the ad creation screen.

Facebook change all the time. so to put a screenshot up of the back office would be useless as it could change tommow and probably will.

The type of ad we  want is an ENGAGEMENT AD and at this moment you want to go and select POST ENGAGEMTN and name it whatever you want. 

Facebook targeting is what makes it the most important aspect. You can be lazer focused. 

Keep a swipe file of images... some that captures your attention. 

You will have a text box checker so if you have text you may or may not get approved based on that ad 

So you can post the ad that Facebook is going to like based on the ammount of text you put in the image. 

Lets do a re cap on what we need to do to this ad.


1.Post it let it reached who ever its going to reach

2. Then boost the post by targeting people who like your page (will cost you $20 bucks or so) 
spread it out over the next 7 days or so (this will reach the rest of your warm market) 

3. So your ad goes out now to about a 50% percent reach now come over to the ads magager and go reach and here you can select who what where and whn... i.e  who what when where and  my ideal avatar is where who you target comes into play.

Start a wide net and then you can get it smaller audience  later... 

Don't forget to exclude the people of your audience and you can save this audeience 

Placement - DONT LET FACEBOOK CHOOSE FOR YOU - There is different device types  you can uncheck dont lump things together get specific.

You can go back later and go do just instagram later...

And you are simply ready to post your ad...


  • We have chose our campaign objective
  • We have set the critera for who will see it 
  • Where we placed it in Facebook
  • How much we choose to spend 
  • How long the ad will run 

Facebook likes very visual content... then you can educate, inform and invite
When you run ads pay attention to whats happening on the ad... and groom your contents and keep an eye on the conversation...

How to become a Facebook Marketing Rockstar  5 Sections with 19 training modules with step by step videos...


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There are 5 bonuses one being the most valuabe is thehe Private Facebook Group. This is where you will get all your questions anwsered. 

If you have any questions let me know

Remember you wnat to create a post let it age a little bit and then shoot it out to the cold market... hopefully with this info you are off to the races.

If you want access to the same system that I use to get 5 - 10 leads on a constant basis then check this out 


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Think of yourself as a teacher as a leader these are two different hats. 

You should always have you student hat but you should switch it around and look at what the leaders and doing so you can do it too.

Take notes on what the leader is doing... like the way they speak and the way they are doing their powerpoint. That is what it is about

If you are starting out from scratch then it will take you a year. If you have been aroun the n alot less
we are talk about setting up your brand and branding activies and DMO

Its all about doing the pieces and putting the puzzle together...

Think of youself as the brand... a couple of tweaks that you can do.. you know first impressions really matter.

Here what limits a lot form jumping is that you dont think you have the right results... people are asking what are you going to do for me... I got to write a book so I need exerience... seriously? 

To be a instant brand you need to have a course

The misconceptuon of this it does not have to take time... you make you appear like a seasoned expert. You need to have that on the first visit.

It is get rich quick NO is it get rich quicker...

just the fact you are here try not to talk about it ( stay humble ) no check flashing... people are saying what about me?

For the content it should be used over brand setup and branding activity...

The Branding Setup - Consists of development of your complete brand wich make you an INSTANT authority 
The Branding Activity (DMO) - Consists of daily task/actions, that will result in generating new leads (building your list) and makeing online sales (income) 

these are two different things

Lets say you get 10 people to your blog you are going to put in the same work to go to your blog. Wouldent you want them to go somewhere valuable.. all 8 figure earners do this..

Let's talk about the pieces that you need to have












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Why Even Blog? 

That sounds like a pretty legitimate question right? There are the people that pound the phone they pound the doors or they buy leads every day.  

They have to start at zero and have to reach quotas every single month





If you do not build a brand if you do not create conent then that is pretty much what you are faced with.

By opting into my news letter (below) you will have access to information that I wish I had when I was learning about this strategy.

I used to put the blog out there ( not consistant ) and get a couple of leads, fast forward to today I put content out there on a regular basis  and I get leads...consistantly

If you get 20 to 50 leads a day means you dont  need to really go out and prospect... so fast forward to the future... the plan is to get over 100 leads per day... just from the blog...

I know of a Marketer in our nitche that is getting 600 to 900 leads per day just from his BLOG!

So what does that mean? Well what does that mean if you montize your blog correctly that means money...

There are multiple strategies out there and quite frankly there are people that simply are not making money with their blogs.

You can do this and it wont interupt your multiple streams of income. You want to make sure that your businesses are congruent and non compeating.

If you start blogging you are going to get people that are searching for your content... 


Why They Buy


Before someone buys they research? So you are intercepting all that search traffic, you dont have to be a info marketer.

If there is a nitche I can tell you I would personally start blogging and yes you too can dominate any niche...

Nobody makes sales from a 5 year old email, however you can make money with a 5 year old blog post! 

You can get affiliate commisions on a product or services that you have blogged about years ago. 

It's evergreen

Paid advertising works and you want is to create something moret then what you are putting however this I do know once you stop paying it goes away.. not with blogs it's evergreen content

Hopefully you enjoyed my post and got some value down below drop a comment below if you did

P.S. Do you want to  become the expert authority in your field and have customers and clients hunting you? Learn more click HERE.



me with Ray Higdon 
















Scott Lindstrom
http://scottllindstrom.com
Network Marketing Coach
Email: Scott@ScottLLindstrom.com
Questions?: Message Me on Facebook




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How To Create Content Marketing 101 And Crust It.

It's important to note that 99% percent of you are not doing this and by creating content is how to take your business to the next level... this is a amazing way to get engagement build your brand and get leads and sales. 

Why do we create content ?? That is the million dollar question?

GETTING LEADS 

What is Content Marketing?

"Content marketing is a strategic marketing approach focused on creating and distributing valuable revelevant and consistent content to attract and retained a clearly - defined audience and ultimately to drive customer action." - ContentMaketingInsitute.com

Every time we create it we should be aware of some very important things 

Content is used throughout the sales process and it :

  • Builds An Audience
  • Attract New Website Visitors
  • Engages with your Audience
  • Get Leads
  • Convert Into Customers
  • Up Sell To Existing Customers 
  • Turns Customers Into Fans And Advocates 

Types Of Content that is possible to create 

  • Blogs Posts
  • Articles
  • Social Media - Twitter / Instagram / FB status updates
  • Videos 
  • Facebook Live 

Every piece content has pros and cons and they have different benifits and purporses.

You want to focus on one type of content for sure 

BLOG CONTENT  is a focus on a perticular niche and there are 3 different styles that this can be broken down into... 


Personal Connection Style of Content 


- Story Post 
- Day in the life post
- Inspirational post
- Quotes post
- Rants
- Conterversal
- Personal 'Soul Bearing' post 
- Behind the scenes
- Holiday / Special Occassion Post

This is to be personal and the purpose is to create a personal connection with your audience

Informative Educational Style 

I personally lean toward this type of style

- How to Post
- Review Post
- Case Study Post
- Resource Post
- Ultimate Guide
- Stats Post
- check List
- List Post
- Best Of Post
- Interview Post
- Croudsourced Post
- Round Up Post
- Series Post
- Question and Anwser Post
- FAQ Post 

Promotional Style Content 

- Promotional Post
- Announcement Post
- Comparison Post
- Showcase Post
- Product / Service Update Post
- Income results post
- Product Tips Posts 

Your PLAN for Content marketing Monday through Sunday? 

You need the right message to the right market and this is key you got to nail it and it's going to be toward 80% percent of the market.

If you miss that then you are going to have a hard time creating a successful marketing campaign.

Research 

Do your research on a topic on a pillar content like you did in high school and learn a topic. This is how you become a authority is you start out as the researcher compile that information and get that out to the market place and then you establish your authority...

Understand who your target marketing is who they want who they are and what they need... 
Right message to the right market you larn about your target market then provide a  problem and challenges. 

NOTE: Please don't think of yourself as a newbie (that's totally the wrong mindset to have and is very distructive). You now know 99% percent more then everyone else on this subject and now it's a matter of picking a broad topic and just doing it... 

EXERCISE Take out a piece of paper that you can add to over time identify all the problems challenges and obstacles that they (your market)  are having and experiencing in their business that you can possibly solve.

What are some of the big questions that they have? You can see this can go on and on forever... answer questions and challenges the larger you can identify the more money you can make 

This brainstorm page is going to mean more money for you.. and the more problems you solve the more money you make...

Start with research and if you have been creating content you are getting it is important you do research. Research the top sites ( most successful sites ) that are creating results...

Don't re-create the wheel... go with something that is already proven and is working for other people 
so what if someone has it... it's holding you back... you only need a tiny slice 

How to research the top sites 

Go to GOOGLE ( Top network marketing blogs ) take a little time and research the blogs what are their most popular articles, would that give you a clue to what is popular and then now go list out some blog articles... 

You can check out other bloggers content and even go to YouTube and check out different channels of markets and you can get ideas form videos... a few minutes of video research will do wonders 

Buzz sumo will tell you what content will do good type in "MLM Leads" how to to generate leads has lots of variations and you can get info... again the free version will 

SEM rush type in any website in the market place the free version will show you a limited report pay for one month and do research on the top 50 mlm blogs and see some traffic where it is coming from your competitors 

Now you want to narrow your focus so take all these ideas so now you understand the marketplace and you can see a content plan and your branding and focus your content marketing strategy....

Choose and narrow down 3 to 5 themes or catagories and narrow focus for our branding because branding is what you are about and you need to speak to your prospect when they ask "What's in it for me?"

Here are 4 Questions you need to ask yourself : 

  • Who am I ?
  • What do I stand for ?
  • Who do I serve ?
  • How do I serve them ?

By narrowing this down you can show people... what is unique about you...  so when you think about the leaders in this industry 

So choose your catagories and your topics and this is going to help you be focused.

CONGRUENCY  

It's about getting the right message to right market, that  is rule number 1 then rule number 2 is congruency. 

When you narrow your focus to a couple of contents then the content you create will flow between each other... so 

So you create the content around a few catagories and then a lead magnet for each category  and then a offer for each lead magnet... so they see a lead magnet for the same topic on the content you just created... so if we narrow our focus we will get better results 

Plan your blog... wth the content you are going to create so 

Quality over Quantity 


Over 3 million posts published every day 
If you add a video there are 300 hours of video uploaded to You tube every single minute! 
So if you publish more content is not going to get you more views 

SO TODAYS SEO is About Engagement and search engines are looking for 
  • Click through rates 
  • scroll depth  
  • time on page 
  • Social Sales 
  • Backlinks 
  • Bounce Rages 
  • Comments 
Pillar Content otherwise know as 
flagship content, anchor content, cornerstone content, redwood / evergreen content 

Create 3 or 4 keywords to rank and you will have a chance to rank over time. 

People create content on social media and then it just fades away... now if you are going to create it then would it would not make sense to keep your content going?

So it's about creating a post ( this could take days or weeks ) then you can promote this content for weeks months and even years and then you will be able to to make this post grow and its not forgotten but use it as part of your strategy. 

You want to create your pillar content first...( I did not do this in the beginning ) 

This post is added or referred to repeatedly over time adding it to it's value.

-You become the go to resource for that chosen topic in your niche 
-Supports your topic and gains your readers trust 
-Creates good will and establishes your brand and creates powerful engagement. 

Create a perennial post and its a great way to get traffic to your post this is a post that gets updated every year... 

You will use this in future emails and send new leads back to this content because you have narrowed your niche. Create and do different content and link back to your pillar post so its like sub topics of the main topics... 

Your cornerstone pillar content posts is about 5000 to 8000 words its going to have pictures and videos and links (and be extreemly rich and valuable )  out and is going to create some huge engagement and you can do strategies to promote it...

Facebook marketing like a video ad (2 min video) and you can generate leads with this strategy. 

CONTENT UPGRADE 
What could be better then a Lead Magnet?  CONGRUENCY

Lead magnet is a value training for a email address... the next sale is the content upgrade 

A content upgraded is like a lead magnet that complements supports or enhances the original blog post the visitor can to read in  the first place? 

So in the blog post.. what else could you get... so create a promo lead magnet that is specific to the pillar content! because its specific you are going to get more leads... 

ACTION STEPS 3 

In closing here is 3 action steps you can do:


1. Create a content marketing plan - Create a daily content markeing plan without this you simply do not have a business. 

2. Create your first pillar content - Your core posts and drive people back to these major pieces of content thorugh ads and also other posts 

3.  Promote. Promote. Promote Repeat - You have to be constitently attempting to promote these pillar content while at the same time creating "filler content" for your audience through paid and unpaid methods. 

So Create 3 to 5 pillar contents and do your normal 2 to 3 pieces content you are creating during the week... 

Create a pdf or lead magnet for the pillar content.. and then do some paid ads to the piller conent...
and then keep going to generate traffic and leads to the webiste... 

Create the content get a plan and put it out there in the marketplace You know know what you need to do take action and just do it!  

Hopefully you enjoyed my post and got some value down below drop a comment below if you did

P.S. Do you want to  become the expert authority in your field and have customers and clients hunting you? Learn more click HERE.
















Thanks Norbert You Rock! 



Scott Lindstrom
http://scottllindstrom.com
Network Marketing Coach
Email: Scott@ScottLLindstrom.com
Questions?: Message Me on Facebook


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