If you don't understand this then your competition will be eating you up
Know this...
Social Media is here to stay. Social Media is important ...
It gives you a voice and levels the playing field. You have the same level of voice as big companies build your community and build your tribe... Social Media is a great place for people to tell other people to buy their stuff.
When you think of women who is your top three in America I bet it's
:
Hillary Clinton
Michelle Obama
Oprah Winfrey
What are they selling? ( their influence )...
Social Media is about the group and you need to understand how marketers use it and promote it.
Understand the amount of numbers...
The bigger the tribe the better off you are..
It takes someone 10 times the amount of effort for someone that has only has 100 people vs the person that has 10,000.
First : You want to know your customer.. What do they get from you? What do they like? Who are these people and what they are like and buy what benefits does your customers receive from you?
What benefits do they get from your brand
Here are some major social media marketing tips for business!
People buy benefits not features...Talk about benefits in everything you promote.
Benefits are saves time vs a feature is an ingredient ( which is more appealing to you? )
I am a numbers guy, I want to know ...
What is the lifetime value of a customer? This is important to know ...
You take the profit x the number of products or services x the length of how long they are a customer normally in years and you will get a average. If they are in Network Marketing and they go off to build a huge business then that is extremely profitable to you. After you know all of that then know what ability you have to spend in advertising cost in order to get that customer or that rep. Here is the problem... people don't want to spend ANY ADVERTISING COSTS...
If someone is going to spend $100 dollars I am willing to spend $25 dollars in advertising to get that person, that customer, that rep whatever ... all day long...
Don't forget to add in your time which is the single most valuable thing you have factor in that as well.
Once you know who your customer is we now we can go where they hang out at?
What you like or want is irreverent and it's a matter of going where you market happens to be is.
Social Media is authenticating and transparent and you need to be genuine.
Post what your customers want... whatever social media platform
Everyone is doing features and you are doing benefits...
Save you time and make more money... (there it is)
If you go and ask a marketer what their perfect customer is and the say any of the following
Has a pulse, anybody, everybody heads up that is not a perfect customer!
Get clear with who your customer is... once we do now we go to where we hang out!
Huge Tip : Whatever social media platform you use ... POST WHAT YOUR CUSTOMER WANTS! Start talking about what interests them.
Talk about things that is interesting to them...Stop talking about you and talk about them. Keeping stats in social media this is someone that is working it or not... keep track and keeping stats of Social Media. TEST, TEST and TEST test mode of the posts and be in test mode... what time do you post it at always be testing and keep a swipe file.
It's all about engagement and whats working. So go try to put a FB ad up and you can run it for $5 bucks!... its better to go waste $5 bucks on FB and not make a sale then to do nothing at all. What if you got a sale, would you do it again?
"Production before perfection." - Casey Eberhart
There is a site called Fiverr.com spend $5 bucks and see what people will do for $5 bucks
Got there and see what you can come up with Spend 5 bucks and see what you can get done for $5 bucks ... WARNING Do not buy fans and or Likes...
Fiverr is like Costco you cannot get out without leaving for less then $5 bucks... use it creatively..
Post good quality content on every platform... Quote service for Free. It's a quote service http://AwesomeActionQuotes.com you can get it for free and use these action quotes for post engagements.
I am begging you that there are 5 things you should never post on social media:
1. Religion - It's going to irritate the people who do not share your beliefs
2. No Sports - When you go on with we win and you loose attitude people will spend money with the person that is not against them.
3. Politics - Liberals, Democrat, Republican nobody is going to agree with what you do. Nobody is going to change their political views due to your posting ...
3. No Sex- TMI ( Too Much Information )
4. No Negativity - No Bullshit you posting your bad experience in company x.
FB
Get your Facebook profile dialed in right before you create a fan page
Fan Page is a way to have far more people then 5,000 people... it has far less engagement then your personal page.
POSTING on FB
What?? Use the platform to celebrate others! Not everyone is going to read the post however if you get tagged you will be seen. I love to promote others clients and clients stuff and others when you promote others...
Publicly take a opportunity to promote someone in front of everyone on Facebook...
If you look at your wall and nobody is liking or commenting on the things then nobody is seeing it.
When I look at Facebook you got to understand Edge-rank ... If somebody shares 10 then comment and 5 and a like like 1 point then spreadsheet it and then you can test with other posts...
If you post a picture and nobody comments then STOP! Keep track of what people are responding too
Can you outsource the work you do on FB? Yet people will not spend the money to invest in their business.
CTA ( Call To Action ) In every Post... Do we want them to click here, go there
Sharing it the most important thing to Facebook... Everyone clicking like not as good as a comment
Look for and explore and go get the opportunity it will present itself and take it offline as much as possible...
If you want to know the in's and outs of social media if you already have a home business or you are looking to expand your marketing skills and I mean the very best training out there then go here.
If you want specific training on Facebook and how to use it, market on it and master it then go here now..
P.S If you have any questions that I can help you go ahead and click contact me on this page ---->>
I would be more then happy to answer you questions, definitely connect with me on Facebook
Scott Lindstrom
My Facebook Page - https://www.facebook.com/ScottLindstromPage
(760) 269-8876
Follow @ScottLLindstrom
