Facebook Basics the beginning steps

If you go to fast and put too much out there in doing Facebook Ads its... going to build your audience and increase your engagement... I want to be very basic in here so by the end of this post you will know how to put up a functioning ad (hopefully) that you can start building your audience on Facebook.

There are three parts to this

• Facebook Do's and Donts
• Audience Growth 
• Audience Engagement

Facebook Do's and Donts - You need to pay attention to this because if you do the wrong thing you will get your ads account. Facebook will shut your ads account get shut down unless you get this down.

Staying out of Facebook Jail 

Be in compliance. Facebook is a half a trillion dollar company at the time of this post and 1.86 billion Monthly Active Users that represents a third of the world!

This social media platform has changed the world and it is something that you look at when you wake up and perhaps when you go to sleep.

The 3 Reasons That Most People Are on Facebook 

You must know this because everything rides on this and it is important to understand this!

1 Connect 

2 Share 

3 Entertained

Nobody is showing up on Facebook to solve a poblem and or to buy a service.


It's not the reason the message is you have to think of Facebook as a cocktail party. People are checking in to check out.

Facebook is not a infomercial and it is all about the "User Experience" Facebook meets all the human needs.

Facebook will fiercly protect the customer experience ( aka will shut you down in a heartbeat ) 

Understand there is nothing out there that can help you find more targeted niche specific leads... peroid 

HOW TO PISS FACEBOOK OFF  

-Only Create Ads That Drive people off Facebook 

-Create Ads or Post Content that Gets Negative Feedback 

-Make Unrealistic Claims / Use Before After Images 

-Always Be Selling 

-SPAM or Post Contant or Create Ads that Resemble Spam 

Work from home/ Multi-level marketing

Ads for "Get Rich Quick" schemes or other money-making oppourtinities that offer compesation for little or no investment arn't allowed. 

This includes multi-level marketing or similar business models that don't fully descibe the product or oppourtunity leading to advertised income. 

Ads must promote complete transparency regarding participation and the business oppoutunity as these oppoutunities tend to be reported by others. 

READ THE FACEBOOK ADVERTISING POLICIES ( DUGH! ) 

If you have any questions about this policy or feel your add is complient and was wrongly approved contact Facebook 

http://Facebook.com/policies/ads

Now if you get into trouble you can got to https://www.facebook.com/business/resources  

How Do you become Besties with Facebook? 

Contribute to the user experience. Facebook wants a positive user experience 

How is it measured ( Facebook is paying attention to this ) 

Positive Feedback 

No Feedback 

Negative Feedback

How To Make Facebook Happy

Contribute to the Overvall Facebook Experience 

Build A Presence That Represents You and Your Business

Connect, Share & Entertain

Engage with the people that engage with YOU 

Focus on Contribution, Value, and Experience

How to Participate on Facebook as a Business 

1, Educate - You might want to shaere with others... 

2. Inform - Somthing new that is comming up in the industry

3, Invite - Invite them to ucoming events 

Invitation Audience Growth Method..

Audience Growth and also Audience Engagemetn and this works well today.  

Look for a IMAGE the visual stops them and come off on a quote that stands on it own. 

You can create stunning images like this with desktop or moble applications that can draw attention from your audience. 

Consider the first impression of your page and determine what does your brand represent? 

I wanted to shaere a couple of cover images form people in my industry that you can see 

When a person comes to your page you wnat them to be able to know exactly what you do

Here are some examples :

Just from the engagemet of the post you can target a specific nitch There  is a three step process 

Organic reach can be 1 - 20 % of your friends, and let it reach it on your own .

Create the ad and send it to the rest of our fans. This is going to help with the social proff and thoes fans will see that contant. The third step is now you have warmed up the post you can release it into the wild. 

Now this ad as social proof and has likes and shares behind it and now you can send it out to the COLD audience market.

Everyone that is on Facebook has access to a Ad Account and it will drop you into the ad creation screen.

Facebook change all the time. so to put a screenshot up of the back office would be useless as it could change tommow and probably will.

The type of ad we  want is an ENGAGEMENT AD and at this moment you want to go and select POST ENGAGEMTN and name it whatever you want. 

Facebook targeting is what makes it the most important aspect. You can be lazer focused. 

Keep a swipe file of images... some that captures your attention. 

You will have a text box checker so if you have text you may or may not get approved based on that ad 

So you can post the ad that Facebook is going to like based on the ammount of text you put in the image. 

Lets do a re cap on what we need to do to this ad.

1.Post it let it reached who ever its going to reach

2. Then boost the post by targeting people who like your page (will cost you $20 bucks or so) 

spread it out over the next 7 days or so (this will reach the rest of your warm market) 

3. So your ad goes out now to about a 50% percent reach now come over to the ads magager and go reach and here you can select who what where and whn... i.e  who what when where and  my ideal avatar is where who you target comes into play.

Start a wide net and then you can get it smaller audience  later... 

Don't forget to exclude the people of your audience and you can save this audeience 

Placement - DONT LET FACEBOOK CHOOSE FOR YOU - There is different device types  you can uncheck dont lump things together get specific.

You can go back later and go do just instagram later...

And you are simply ready to post your ad...

• We have chose our campaign objective
• We have set the critera for who will see it 
• Where we placed it in Facebook
• How much we choose to spend 
• How long the ad will run 

Facebook likes very visual content... then you can educate, inform and invite
When you run ads pay attention to whats happening on the ad... and groom your contents and keep an eye on the conversation...

How to become a Facebook Marketing Rockstar  5 Sections with 19 training modules with step by step videos...

CLICK IMAGE AND PICK UP YOUR COPY TODAY 

There are 5 bonuses one being the most valuabe is thehe Private Facebook Group. This is where you will get all your questions anwsered. 

If you have any questions let me know

Remember you wnat to create a post let it age a little bit and then shoot it out to the cold market... hopefully with this info you are off to the races.

If you want access to the same system that I use to get 5 - 10 leads on a constant basis then check this out 

Follow @ScottLLindstrom

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Important social media tips for business that every marketer should know

Its staggering how many people have not used social media to their advantage. If you want to learn some social media tips for business then you are in the right place.
If you don't understand this then your competition will be eating you up
Know this...
Social Media is here to stay. Social Media is important ...
It gives you a voice and levels the playing field. You have the same level of voice as big companies build your community and build your tribe... Social Media is a great place for people to tell other people to buy their stuff.

When you think of women who is your top three in America I bet it's
:

Hillary Clinton
Michelle Obama
Oprah Winfrey

What are they selling?  ( their influence )...

Social Media is about the group and you need to understand how marketers use it and promote it.
Understand the amount of numbers...
The bigger the tribe the better off you are..

It takes someone 10 times the amount of effort for someone that has only has 100 people vs the person that has 10,000.

First : You want to know your customer.. What do they get from you? What do they like?  Who are these people and what they are like and buy what benefits does your customers receive from you?
What benefits do they get from your brand

Here are some major social media marketing tips for business!
People buy benefits not features...Talk about benefits in everything you promote.
Benefits are saves time  vs a feature is an ingredient ( which is more appealing to you? )

I am a numbers guy, I want to know ...
What is the lifetime value of a customer? This is important to know ...
You take the profit x the number of products or services x the length of how long they are a customer normally in years and you will get a average. If they are in Network Marketing and they go off to build a huge business then that is extremely profitable to you. After you know all of that then know what  ability you have  to spend in advertising cost in  order to get that customer or that rep.  Here is the problem... people don't want to spend ANY ADVERTISING COSTS...

If someone is going to spend $100 dollars I am willing to spend $25 dollars in advertising to get that person, that customer, that rep whatever ... all day long...

Don't forget to add in your time which is the single most valuable thing you have factor in that as well.

Once you know who your customer is we now we can go where they hang out at?
What you like or want is irreverent and it's a matter of going where you market happens to be is.
Social Media is authenticating and transparent and you need to be genuine.

Post what your customers want... whatever social media platform

Everyone is doing features and you are doing benefits...
Save you time and make more money... (there it is)

If you go and ask a marketer what their perfect customer is and the say any of the following
Has a pulse, anybody, everybody heads up that is not a perfect customer!

Get clear with who your customer is... once we do now we go to where we hang out!

Huge Tip : Whatever social media platform you use ... POST WHAT YOUR CUSTOMER WANTS! Start talking about what interests them.

Talk about things that is interesting to them...Stop talking about you and talk about them. Keeping stats in social media this is someone that is working it or not... keep track and keeping stats of Social Media. TEST, TEST and TEST  test mode of the posts and be in test mode... what time do you post it at always be testing and keep a swipe file.

It's all about engagement and whats working. So go try to put a FB ad up and you can run it for $5 bucks!... its better to go waste $5 bucks on FB and  not make a sale then to do nothing at all. What if you got a sale, would you do it again?

"Production before perfection." - Casey Eberhart

There is a site called Fiverr.com spend $5 bucks and see what people will do for $5 bucks
Got there and see what you can come up with Spend 5 bucks and see what you can get done for $5 bucks ... WARNING Do not buy fans and or Likes...
Fiverr is like Costco you cannot get out without leaving for less then $5 bucks... use it creatively..

Post good quality content on every platform... Quote service for Free. It's a quote service http://AwesomeActionQuotes.com you can get it for free and use these action quotes for post engagements.

I am begging you that there are 5 things you should never post on social media:

1. Religion - It's going to irritate the people who do not share your beliefs
2. No Sports - When you go on with we win and you loose attitude people will spend money with the person that is not against them.
3. Politics - Liberals, Democrat, Republican nobody is going to agree with what you do. Nobody is going to change their political views due to your posting ...
3. No Sex- TMI ( Too Much Information )
4. No Negativity - No Bullshit you posting your bad experience in company x.

FB

Get your Facebook profile dialed in right before you create a fan page
Fan Page is a way to have far more people then 5,000 people... it has far less engagement then your personal page.

POSTING on FB

What?? Use the platform to celebrate others! Not everyone is going to read the post however if you get tagged you will be seen. I love to promote others clients and clients stuff and others when you promote others...

Publicly take a opportunity to promote someone in front of everyone on Facebook...

If you look at your wall and nobody is liking or commenting on the things then nobody is seeing it.
When I look at Facebook you got to understand Edge-rank ... If somebody shares 10 then comment and 5 and a like like 1 point then spreadsheet it and then you can test with other posts...

If you post a picture and nobody comments then STOP! Keep track of what people are responding too

Can you outsource the work you do on FB?  Yet people will not spend the money to invest in their business.

CTA ( Call To Action ) In every Post... Do we want them to click here, go there

Sharing it the most important thing to Facebook... Everyone clicking like not as good as a comment
Look for and explore and go get the opportunity it will present itself and take it offline as much as possible...

If you want to know the in's and outs of social media if you already have a home business or you are looking to expand your marketing skills and I mean the very best training out there then go here. 

If you want specific training on Facebook and how to use it, market on it and master it then go here now..

P.S If you have any questions that I can help you go ahead and click contact me on this page ---->>
I would be more then happy to answer you questions, definitely connect with me on Facebook

Scott Lindstrom
My Facebook Page - https://www.facebook.com/ScottLindstromPage
(760) 269-8876

Follow @ScottLLindstrom

Get The Latest Tips, and Strategy for your business! Plus I will give you a free gift just for signing up...

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Your Social Media Recruiting Strategy | 4 Steps to Success

Do you want to get 8 - 10 customers a month ! This is a strategy that you can use today to see results in your business.


 So if you are tired of being in the same place year after year. Here is your social media recruiting strategy.



Do you want to know how to get leads without spending money on advertising what if you could be teaching your group for duplication

Today you are going to Get Unstuck ad Rank Advance

Step 1 . Profile Positioning and Branding
Are you attracting prospects or detracting prospects from your profile?

Key things to remember
Your profile is your first impression
Do you posts create curiosity in your business?
Are you Over Pitching?  80 percent time value and 10 to 20 percent (join my business)
Are you posting through out the day...
Is your profile picture and banner company branded or YOU braneded
Are you co-mingling business and personal properly



STEP 1 Profile Positioning and Branding.. 

Your Pictures / YOUR Banner... not the company's!
Balance of business vs pleasure they are going to look at your profile before you answer...
The amount of curiosity you raise is the #1 in getting reaction
THE # 1 CURIOSITY CREATOR = LIFESTYLE !!!
People see your pictures and when you can work at home and post it when you are home
There are people that are looking at your profile and they are following you.
Your "ABOUT" Section will make or break you

People will look at that so people will be looking at that... They are going to look at your about section..
What would your target market have questions about
--- AKA This is the content that you create!

STEP 2  Targeting you ideal prospects with initial contact 

Go through different groups on Facebook for example ( Robert Kiyosaki ) all you do is go to the seach bar and look up different groups

this can also work for Twitter  for instance type in " I need to loose weight " and there are targeted prospects from you nitch.

and find something that someone is tweeting... and all the status updates will come up!

If you do not look hard for the right people you are waisting your time...
Look for comments that are positive  the following post was a perfect example of a post that was left on Robert Kiyosaki FB site.

She was messaged and eventually recruited 

again look below it works the same on Twitter as you can see for the comment " I need to loose some weight." it shows the  results that you are searching for.  

How bout reaching out to lis giving her some advice and then sending her over a link to her business... super easy and super simple... 

4 types of personalities in this business 

• Low Maintenance, Low Value ( LMLV) 
• High Maintenance, Low Value ( HMLV)  
• High Maintenance, High Value ( HMHV) 
• Low Maintenance, High Value ( LMHV)   <----

You want to message them here is the message formula 

Hey, ( FIRST NAME ) + WHY YOU MESSAGED THEM + GIVE A COMPLIMENT THEM ... 

+ QUESTION ( like what do you do ) = a 80 % response Rate!!!

Checklist 

Using their First Name 

Have I looked at their profile first?

Do we have something in common?

Do they seem positive?

Do they have any major hobbies? 

Is it someone I would want to work with?

Did I keep my first message LINK FREE?

STEP 3 Relationship and Rapport Building

People will join YOU not a company 

Are you asking the right questions? 

How do you distinguish yourself from the billions of people on social media? 

Do they know like and trust you? 

Expedite the closing / joining process (this will) 

create curiousty in what you do...

Example of creating curiosity: 

After they ask "what do you do" they will ask "what do you do" 

DON'T PITCH HERE!!! 
GIVE A TASTE  say something like  "I'm a professional recruiter or a major company in ( where ever you company is ) we are looking to expand in ( their area ) how's the job market going over there? I hear it's starting to get better but still not great..." 

this is creating curiosity... it leads them to the close... 

Unless you do 3 messages back and forth you are not ready for the close... 

STEP 4 : Closing 

My favorite closing question is   ( Its throwing it back on them ) 

"Based on what you've share with me I think you may want to take a look at what we do, we've help a lot of people in your situation. I am not sure the business is a fit for you but I think you would love the product / service."

Getting them on the phone here is KEY 

Are you postured correctly in the conversation? 

Are you a problems solver vs a closer??
When a prospect starts asking you for advice you are doing something right

P.S as a special gift to my readers because we are talking about social media click on the link below
for a 2 hour webinar

6 Silly Simple Steps to take on Twitter for 15+ Leads Per Day.

P.P.S Would you like a course with everything in this post in a course? Click here to find out more. 

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10k social media recruiting formula..Free Leads are possible!

How to get a extra 8 -10 customers a month and Quit your day job and Never Run out of people to talk to again? Your in the right place if your tired of being in the same place year after year and there is a decision you have to make ...
Today is the day you change your future...

Have you been working hard but you have not found the right method
You got a team but you need to duplicate

Question : How would you feel is you had a flow of leads without spending money on advertising?

You knew with a extension of  your fingers and no technical know how you could recruit at will.

What if you could teach this strategy for massive duplication enabling you to find that leader.

Why Social Media?  1.4 billion are on Facebook 4x population of the US

Understand the power of social media this is a strategy and help you stand out of the masses 95 percent of Facebook users log in every day
60 percent of Twitter users log in every day
Google plus has 359 million
47 percent of US users have bought something through social media...

If you have a burning desire you can make a change... you can succeed

Either you can be the happy one and visit your job after you are successful or you could say I could of should of and continue working the same job

This formula can boost you to the next level...it only takes one... You might be nervous but you can do a simple routine with social media...

Myths about Network Marketing

• You need to have a huge warm market 
• Online does not duplicate (some truth) 
• You need a large advertising budget 
• You need a fancy marketing system 
• You need to have a fan page... 
• You need to be a certain age 
• Social media is saturated 
• You need technical skills 

Challenges most are facing

• Overwhelmed with everything out there 
• Struggling with what to say 
• No daily routine 
• Stuck at the same rank no rank because of confusion or frustration

Here is the 10k social media recruiting formula..

4 Key steps to Recruiting through social media
Step 1 Profile positioning and branding
Are you attracting prospects or detracting prospects from your profile
Your profile is your first impression
Do your post create curiosity in your business CURIOSITY IS KEY
Are you over pitching 80 percent value 10 -20 percent join team and reach out
Are you posting through out the day.
Is your profile branded or YOU branded
Are you co-mingling business and company properly

STEP 1 ProfilePositioning and Branding
5 most important things
Your Pictures/ banner picture of your face...
Balance of business vs pleasure...
The amount of curiosity your raise
The #1 CURIOSITY CREATOR
LIFESTYLE!!!
Your "About Section"
What would your target market have questions about a.k.a the content you create

STEP 2 is Targeting your ideal prospects & Initial Contact
Facebook search bar and look for different groups like "Robert Kiyosaki" Also you can do the same for Twitter.... you can search Twitter too...

Facebook is whats working for people... there are other sites this formula can work for too
Look for different status updates...

Every time you reach out to someone think if they are qualified and look for the right times of people...

There are 4 TYPES OF PERSONALITIES in this business

LMLV  Low Maintenance, Low Value
HMLV High Maintenance, High Value
HMHV High Maintenance, High Value
LMHV Low Maintenance, High Value

LMHV click the message

First Message Formula















Hey ( First Name) - Why you messaged them - give them a complement then ask them finally a question ( what do you do? )

Am I using their first name?
Have I looked at their profile first?
Do we have something in common
Do they seem positive
Do they have any major hobbies
Are they someone I want to work with
Did I keep my first message LINK FREE!?

STEP 3 Relations and Rapport Building
People join you and not a company
Are you asking the right questions?
How do you distinguishing yourself from the billion on social media
Do they know like and trust you?
Expedite closing / joining process
Create curiosity in what you do

Example; After you ask what do you do they will ask you the same
Don't pitch... I am a professional recruiter with a company in Florida hows the job market
awesome do you like your

STEP 4 closing...
My Favorite Closing question

Getting them on the phone is key... no pressure be a problem solver

Are you postured correctly in the conversation?
Are you being a problem solver vs a closer?

What would 6 - 8 recruits a month be worth for you and find 1 leader a month...?

Hopefully you found value with this post

P.S If you would like killer training like this head on over to this site where you can get the skills and mastery you need in your business. The best news it's only 10 bucks! 

http://www.AskScottLindstrom.com

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How to create Custom Tabs in Facebook

What is a Facebook Custom tab and why do I care? 

Use Facebook as your central hub for social media... keep your customers involved and keep them within Facebook. 

So making a custom tab on Facebook is easy ... No Really... 

the pages are static html and are 810 pixels wide

These static is great for turning fans into email customers 

The little tab icons on the Facebook fan page are 111x73 or 74 pixels and you got to be precise 

when uploading it to Facebook..

Here is a Facebook Fan page notice the small tabs...

Custom tabs get called a lot of different things 

They are custom Tab Icons, Custom Apps, Fan Page Tabs and Facebook landing pages 

Just using custom tabs has helped a ton right from Facebook You need to be using custom tabs!

Five Essential Elements to the have the perfect landing page will contain these 

First of all you need to have a fan page if not youtube search it and you will find out all about it.

Ok in order to get this going I am suggesting what is called a static FB page HTML ( thats computer code ) generator  http://woobox.com/customtab . Pretty easy to set up... 

Once you get your tab setup then its time to construct your landing page ( capture page ) 

A GREAT LANDING PAGE CONSISTS OF 

1 Attention-Grabbing Headline - 

7 to 10 word headline that reflects what the audience wants... 

2. Social Proof Small Like box on the landing page using a social proof can build 2 email lists at once and build your fan page of those that opt in... 

3. Benefit filled Bullet Points ( NOT FEATURES ) it's what the customer wants to hear... Why do they want to join your email list and what are they going to gain by doing so... 

4 Email Opt-In Box with a call to action box

To collect names and or emails to build your list...

Aweber works great 

Aweber is a auto-responder service that is used to keep in contact with your customers by sending out emails and broadcasts offering them information, products or services and above all BUY STUFF So you get paid! 

5 Is a privacy policy you can get a free one here https://www.freeprivacypolicy.com/

We want to make people feel safe and the information is going to be kept private... also when doing advertising it is important as it will ensure that the landing page is approved..

 The KEY IS: 

To Direct people to custom tabs and Convert Fans / Visitors into Something Much More Valuable

Which is Email subscribers. 

So really, Building and effective custom tab answers two questions...

"How do I build my List through Facebook?"

"How do I monetize a fan page?"

How by turning fans into email subscribers 

I would like it if you sharing this or commenting this if you found value in it 

I if there is not a video up already there will be one at the top ( had some requests already) 

I can show you how to use this awesome marketing system and my call to action that you can learn this and all the marketing secrets that you will ever be able to handle click the "Get access button below"

Hey everyone hope this helped more then it confused... Let me know how I can help you in your busness 

Thanks and see you on the next one 

P.S Here is a super cool way I earn 1,500 and 3000 dollar commissions every day all day without having to bug my friends and family... click here to find out 

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