In this article we are going to go over the 10 ways you can attract more leads to your business by using lead magnets.
Now I am a active internet marketer and I like so many are out in the trenches actively online getting the message out about my company(s) product and or services and how it can help others.
But it's that critical moment when someone goes to your video, your blog post, your article, and you have less then 30 seconds to get them to want to give you their information....
It has to be something that your audience stuff you cannot send them your crappy stuff (old mp3 from 3 1/2 years ago) this stuff has to be current and have value. The email address is the money... They are exchanging their email ( money ) for your content...
2 things...
1. Know your audience 2. You have to find out what your audience truly cannot live without
Sell them what they want but give them what they want and need.
Number 1. Ebook, List or White Paper -
Create a guide in easy to understand and read format. They normally help explain marketing topics such as: 10 blogs you cannot go without, 10 tips to getting a better conversion rate.
Create a list of information. Think specifics here, cater to your audience what do they want to know about?
Number 2. Strategy Call
A free strategy call can benefit you and your new lead. They will have the opportunity to get some one on one time with you and you may gain them as a client. This requires you put in the time but the rewards can be great... PROVE YOUR WORTH!
"My strategy calls are worth 250 dollars every day but for you sign up for one of my free calls and together we will have a breakthrough in your business."
So again for a exchange of perceived value you get their email address.
Number 3. Webinar or Livestream
By creating a webinar it is a great way to put your face in front of your audience in a cost efficient away and you can be everywhere at once! Your leads also having the convenience of attending from the comfort of their own home!
The opt in rate is insane! You can put it on Evergreen business systems if you choose ( Google it )
share you knowledge!
Number 4. Free Video or Audio Training's
Think of what you can offer to your audience. Here is where technology meet people you can have a weekly hangout training's in your digital community.
Tip: People will opt in for training videos because they can be used as a reference time and time again.
Number 5. Coupons & Deals
Does your business ever offer any deals? Would you be willing to give your email address fir 50 percent off your favorite store or a free ticket to a upcoming event?
"Get Your Free Ticket Now!" " 50% Off All Products..."
So in a trade you are giving them a deal for their email address...
Number 6. Surveys or Contests
People are willing to fill our surveys to get their voice heard. Restaurants ask you to fill out a survey for a free lunch. ( They get feedback and an email address!)
Think about it, who does not what to win a contest as long at the giveaway is worth it. Lay's patato chips recently ran a "Choose your flavor" campaign in order to vote you had to register and give away your email address...
Number 7 Juicy Bonus
How can you sweeten the deal? Think of a way to entice your audience into action
This can really be anything ... "If you buy xyz and forward me your receipt I will do a one on call with you!"
"Hey go over to this blog and training and if you want the bonus worksheet that goes along with this then put in your email and I will send you over the worksheet that goes along with this..."
Number 8 Assessment or Test
These types of tests are regularly on Facebook. Have you ever seen the results from a personality quiz or posted in a friends news feed.
"What kind of animal are you?"
It can be really any kind of quiz but the results will not be shown unless an email or Facebook signup has been received. Engage and interact with your audience.
Number 9 Teleseminar
These are great if you have affiliates. This is like a webinar but it combines several experts from different fields. This is a great way to broaden your audience. This is one of the best oldest and greatest ways to grow a list.
It's kind of like a music concert you go to watch one particular band but you may hear from 3 or 4 others too in the process.
Number 10 Information Gate / Price
This is the process of holding back some information. People are curious by nature. Even if they are not completely sold on buying a product, they may just give out their email address to find out how much it costs or some other hidden details.
You may not make a sale but its all about catching the lead!
Keep a little bit of the best stuff behind a gate and allow entry upon the opt in...
I hope you found this information on lead magnets useful and was able to get some value from it. If you thought this information was great head over to my site at
http://www.AskScottLindstrom.com
P.S I got a special deal for you if you are building you business on a budget check this out.
