28 days to leads and sales

This is a a excellent 28 day plan. If you do this I promise you your business will be different 28 days later.

I know that is a bold statement make a bold statement...

Everything will change for you...

It's quite simple but it will push you outside your comfort zone. I know you'r thinking " Will I be rich" I don't know "Will it generate me leads" absolutely... So what is this promise that I am giving you?

I promise you will be a totally different person once you come out the other side. You will have products to sell and a audience that you didn't have before..

This may be the leap to where you want to be in this year...
You will have 4 products to sell (under $ 15 dollars)  and a audience sell too. We are going to do 4 times a week over seven weeks. (7 days x 4 times = 28 days )

pick 4 different topics you want to do a webinar on (1 webinar a week on Friday). "Scott, You mean I have to do a webinar?" 

He he he he, yup.

You can do however you want to do it. My suggestion is that you use Facebook LIVE feed you use a actual webinar service if you want or OBS software. 

First things first... 

Pick a topic - If you know where to look you there are an abundance of topics that are taught on from Instagram to Facebook and everything in between. 

I happen to be part of an online community that not only has a library of social media and marketing content but has weekly webinars every single week. This is where I get some of my content.

"But Scott, I don't know anything about Instagram or YouTube."  Great go watch a couple of videos on and jot down some notes from the training. 

This is really simple stuff to do. 

Pay attention to this next sentence. You are teaching people that really know little to nothing about what you are speaking so your audience is really baud.

The 28 day Plan 

Each Week:
Do 3 to 5 Facebook LIVES this is for your target audience and throw $5 to $10 dollars at it put it on your Fan Page and boost the post. 

What is your Call To Action? (CTA) The webinar you are doing each Friday.  This is going to generate traffic to your capture page for the webinar you are doing on Friday.

Give 1 to 2 tips 5-10 minutes  tops and your call to action is this " I am going to be doing a whole in depth training on __________ (insert what topic is going to be on)  on ______________ (what ever day of the week)

You want to build it up to the day you are having the Webinar on i.e Friday.

Now understand you don't give all the information in the LIVE you save that for the actual webinar...

What Are We Selling?

Week 1..
How about week 1 you go look up a training on Instagram. If you happen to be part of MLSP there is a product in the back for $5 dollars. If you are not with MLSP you can look online Youtube at a wide variety of videos containing people showing you tips & strategies. 

At the end of the video for extra value you can say "If you enjoyed that module you might want to dive deeper there is a free 30 min video and free pdf on this."

Week 2 Grab another topic Facebook  give them a $7 dollar offer
Week 3 Grab another topic Twitter  give them a $9 dollar product offer.
Week 4 is about attraction marketing that's what you want to train on. Once you understand it you will never use anything again. What do I sell  there is a 10 day trail with MLSP and you can get a online education for 2 weeks.

People don't have a problem buying things for a couple of bucks here and there and when they do that it shows that they are comfortable with you.

Once these people purchase from you you will have their Name Email and phone number it really does not get any easier then this... 

Then you call your lead that purchased from you and say (yes you have to do it)  and say something like.

"Hey ______ (their name) this is ________ ( your name ) I see you just purchased the _____________ product I wanted to make sure you got access to it and introduce myself.

At the end of 4 weeks  Now You have 4 products you can run traffic to and now you run traffic to these videos you created and then you can make some capture pages and create some funnels to thoes products. 

When you create your own products you are 98 % percent of the entire industry and changes the whole game it will change everything. People will buy from you and when they get a call from you they will actually be happy, shocked or amazed that you did.

The Webinar 

On your webinar you talk for approx 30 mins... and put a power point together and speak dead in the camera and speak hope to your audience. Remember, you offer them a simple low ticket product under $15 dollars and that starts the relationship process.

Now the voices will start to creep into your head "I don't know how to do power point" Great there is a wonderful resource tool called YouTube you can research (How to create a powerpoint)... 

This is so simple to do that most will not do it... most stop reading after they found out they would have to call their leads. 

28 day Recap 

1. Monday to Friday at least Monday To Wednesday give 1 to 2 tips on a Facebook LIVE dealing with the subject you are teaching on Friday. Your Call to action on each LVE will be the upcoming webinar you are doing. This is done 3 to 5 times a week. 

2. Do the webinar on Friday for approx 30 minutes long. Offer a low ticket item under $15 dollars. Do consistently for 4 weeks.

3. Obtain leads from the capture page you created for people to go to the webinar. Call those people that buy the low ticket items from you. Create relationships with them 

That's It... 

Now you will be a different person after this because you have allowed yourself to receive money for your services and have used your creativity to create income on demand and permission to be successful.

Like I said at the beginning you do this and everything will change in your life 28 days later...

IF you found value from this then be sure to Like, Comment, and share this post. And if you did do the 28 day program as stated above please share your results as well..

Learn... Train... Succeed 

Follow @ScottLLindstrom

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Creating Content Marketing 101

How To Create Content Marketing 101 And Crust It.

It's important to note that 99% percent of you are not doing this and by creating content is how to take your business to the next level... this is an amazing way to get engagement build your brand and get leads and sales. 

Why do we create content ?? That is the million dollars question?

GETTING LEADS 

What is Content Marketing?

"Content marketing is a strategic marketing approach focused on creating and distributing valuable relevant and consistent content to attract and retained a clearly - defined audience and ultimately to drive customer action." - ContentMaketingInsitute.com

Every time we create it we should be aware of some very important things 

Content is used throughout the sales process and it :

• Builds An Audience
• Attract New Website Visitors
• Engages with your Audience
• Get Leads
• Convert Into Customers
• Up-Sell To Existing Customers 
• Turns Customers Into Fans And Advocates 

Types Of Content that is possible to create 

• Blogs Posts
• Articles
• Social Media - Twitter / Instagram / FB status updates
• Videos 
• Facebook Live 

Every piece content has pros and cons and they have different benefits and purposes.

You want to focus on one type of content for sure 

BLOG CONTENT  is a focus on a particular niche and there are 3 different styles that this can be broken down into... 

Personal Connection Style of Content 

- Story Post 
- Day in the life post
- Inspirational post
- Quotes post
- Rants
- Controversial
- Personal 'Soul Bearing' post 
- Behind the scenes
- Holiday / Special Occasion Post

This is to be personal and the purpose is to create a personal connection with your audience

Informative Educational Style 

I personally lean toward this type of style

- How to Post
- Review Post
- Case Study Post
- Resource Post
- Ultimate Guide
- Stats Post
- checkList
- List Post
- Best Of Post
- Interview Post
- Crowdsourced Post
- Round-Up Post
- Series Post
- Question and Answer Post
- FAQ Post 

Promotional Style Content 

- Promotional Post
- Announcement Post
- Comparison Post
- Showcase Post
- Product / Service Update Post
- Income results post
- Product Tips Posts 

Your PLAN for Content marketing Monday through Sunday? 

You need the right message to the right market and this is key you got to nail it and it's going to be toward 80% percent of the market.

If you miss that then you are going to have a hard time creating a successful marketing campaign.

Research 

Do your research on a topic on a pillar content like you did in high school and learn a topic. This is how you become an authority is you start out as the researcher compile that information and get that out to the marketplace and then you establish your authority...

Understand who your target marketing is who they want who they are and what they need... 

The right message to the right market you learn about your target market then provide a  problem and challenges. 

NOTE: Please don't think of yourself as a newbie (that's totally the wrong mindset to have and is very destructive). You now know 99% percent more than everyone else on this subject and now it's a matter of picking a broad topic and just doing it... 

EXERCISE Take out a piece of paper that you can add to over time identify all the problems challenges and obstacles that they (your market)  are having and experiencing in their business that you can possibly solve.

What are some of the big questions that they have? You can see this can go on and on forever... answer questions and challenges the larger you can identify the more money you can make 

This brainstorm page is going to mean more money for you.. and the more problems you solve the more money you make...

Start with research and if you have been creating content you are getting it is important you do research. Research the top sites ( most successful sites ) that are creating results...

Don't re-create the wheel... go with something that is already proven and is working for other people so what if someone has it... it's holding you back... you only need a tiny slice 

How to research the top sites 

Go to GOOGLE ( Top network marketing blogs ) take a little time and research the blogs what are their most popular articles, would that give you a clue to what is popular and then now go list out some blog articles... 

You can check out other bloggers content and even go to YouTube and check out different channels of markets and you can get ideas form videos... a few minutes of video research will do wonders 

Buzz sumo will tell you what content will do good type in "MLM Leads" how to generate leads has lots of variations and you can get info... again the free version will 

SEM rush type in any website in the marketplace the free version will show you a limited report pay for one month and do research on the top 50 MLM blogs and see some traffic where it is coming from your competitors 

Now you want to narrow your focus so take all these ideas so now you understand the marketplace and you can see a content plan and your branding and focus your content marketing strategy...

Choose and narrow down 3 to 5 themes or categories and narrow focus for our branding because branding is what you are about and you need to speak to your prospect when they ask "What's in it for me?"

Here are 4 Questions you need to ask yourself : 

• Who am I?
• What do I stand for?
• Who do I serve?
• How do I serve them?

By narrowing this down you can show people... what is unique about you...  so when you think about the leaders in this industry 

So choose your categories and your topics and this is going to help you be focused.

CONGRUENCY  

It's about getting the right message to the right market, that is rule number 1 then rule number 2 is congruency. 

When you narrow your focus to a couple of contents then the content you create will flow between each other... so 

So you create the content around a few categories and then a lead magnet for each category  and then an offer for each lead magnet... so they see a lead magnet for the same topic on the content you just created... so if we narrow our focus we will get better results 

Plan your blog... with the content you are going to create so 

Quality over Quantity 

Over 3 million posts published every day 

If you add a video there are 300 hours of video uploaded to Youtube every single minute! 

So if you publish more content is not going to get you more views 

SO TODAYS SEO is About Engagement and search engines are looking for 

• Click through rates 
• scroll depth  
• time on page 
• Social Sales 
• Backlinks 
• Bounce Rates 
• Comments 

Pillar Content otherwise know as 

flagship content, anchor content, cornerstone content, redwood/evergreen content 

Create 3 or 4 keywords to rank and you will have a chance to rank over time. 

People create content on social media and then it just fades away... now if you are going to create it then would it would not make sense to keep your content going?

So it's about creating a post ( this could take days or weeks ) then you can promote this content for weeks months and even years and then you will be able to to make this post grow and it's not forgotten but use it as part of your strategy. 

You want to create your pillar content first...( I did not do this in the beginning ) 

This post is added or referred to repeatedly over time adding it to its value.

-You become the go-to resource for that chosen topic in your niche 

-Supports your topic and gains your readers trust 

-Creates a good will and establishes your brand and creates powerful engagement. 

Create a perennial post and it's a great way to get traffic to your post this is a post that gets updated every year... 

You will use this in future emails and send new leads back to this content because you have narrowed your niche. Create and do different content and link back to your pillar post so its like subtopics of the main topics... 

Your cornerstone pillar content posts are about 5000 to 8000 words it's going to have pictures and videos and links (and be extremely rich and valuable )  out and are going to create some huge engagement and you can do strategies to promote it...

Facebook marketing like a video ad (2 min video) and you can generate leads with this strategy. 

CONTENT UPGRADE 

What could be better than a Lead Magnet?  CONGRUENCY

Lead magnet is a value training for an email address... the next sale is the content upgrade 

A content upgraded is like a lead magnet that complements supports or enhances the original blog post the visitor can to read in the first place? 

So in the blog post.. what else could you get... so create a promo lead magnet that is specific to the pillar content! because its specific you are going to get more leads... 

ACTION STEPS 3 

In closing here is 3 action steps you can do:

1. Create a content marketing plan - Create a daily content marketing plan without this you simply do not have a business. 

2. Create your first pillar content - Your core posts and drive people back to these major pieces of content through ads and also other posts 

3.  Promote. Promote. Promote Repeat - You have to be consistently attempting to promote these pillar content while at the same time creating "filler content" for your audience through paid and unpaid methods. 

So Create 3 to 5 pillar contents and do your normal 2 to 3 pieces content you are creating during the week... 

Create a pdf or lead magnet for the pillar content.. and then do some paid ads to the pillar content...

and then keep going to generate traffic and leads to the website... 

Create the content get a plan and put it out there in the marketplace You know what you need to do take action and just do it!  

Hopefully you enjoyed my post and got some value down below drop a comment below if you did

P.S. Do you want to  become the expert authority in your field and have customers and clients hunting you? Learn more click HERE.

Thanks, Norbert You Rock! 

Scott Lindstrom
http://scottllindstrom.com
Scocial Media Marketing Coach
Email: Scott@ScottLLindstrom.com
Questions?: Message Me on Facebook

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How To Leverage Facebook's Live Video Stream

If you are looking for the inside scoop for Facebook Live / Mentions you are in the right spot.

There is Facebook Live and Facebook Mentions... it is available only for i phone users right now. It was only given to celebrities and those with a large following. As of now its on mobile devices and its only available on I phone ( for now )

Eventually everyone on every platform will have access to it.

What it is , How to get it, and how to use it...

Make sure you have the latest version of Facebook on your phone if you don't see it close it and re open it. Be patient they are rolling it out to everyone.

Facebook Live is tied to your profile page 
 is available on select I phone users only (Jan 2016)

Facebook Mentions are on Android and I Phone  ( separate app you download ) and is tied to your Fan Page 

How TO Get Facebook Live It will appear as a part of the status update on the menu
To Get Facebook Mentions is a app you download in the App Store


Broadcasting capabilities
Facebook Live - you can basically do the same the broadcast limit is 30 minutes on Live
Facebook Mentions - 1 hr or 2 hr broadcasts

You need to get a verified page first and you have to have a check mark on your name
This can be frustrating because FB does not tell you exactly what the criteria is that they want...

It's a way to grow and engage your fan base

It does not matter what device it is you can still watch em...
You can interact directly with your friends in real time

Keep your video for friends to view later...

It's easy to create constant video content...

You will get a notification from someone who is live by going to their page and following them...

Can you see the power of this in 2016? A lot of people are not using this... possibly the verification is a pain in the butt...you can try this link to see if it works. If not ,then go to Google and type in Request Verified Badge Facebook ( or something like that ). 

If you do a lot of live broadcasting its going to increase your edgerank ( the way Facebook ranks your page ) simple... The more broadcasts you do the more edge-rank that you get

Facebook LIVE Tips 

Tell ALL  your friends ahead of time when you are going to broadcast.... It's going to create a buzz it works in terms of your engagement...

Ask your viewers to subscribe to receive notification when you go LIVE - Tell your friends to tap the subscribe button on live videos and where to get notifications next time you go live...

Write a compelling description before going LIVE. A great description will capture your friends attention and help them understand what the broadcast is about...

Go Live when you have a strong connection. - Check the app to make sure you have a strong signal before going Live. If your signal is weak the ' Go Live ' button will be grayed out. Try to find a location where you are on wi-fi or have a 4G connection

Say hello to your friends by name and respond to their comments LIVE - Your friends will be thrilled to hear you mention their name and answer their questions when you are live

Its All Recorded so you can respond back to people that leave comments and engage with them...

Do a lot of live broadcast and do questions and answers... it will help you engagement and so people will see your posts

DO NOT SELL ON THE BROADCASTS - Give away value... Don't pitch and build your brand and make it about you then your business and sharing stories and experiences (SHARE YOUR STORY) ... at the end mention the resource and go to this website... It's not about selling it's about building relationships and creating a friend. 

If you loose connection while LIVE find a place with a better signal - If you loose connection while live don't panic! Go to a  place with a better signal and your app will automatically try to re-connect, your existing broadcast will still be saved to your Page. Think about weather you want to delete it before starting a new broadcast.

Broadcast for longer periods to reach more friends - The longer you broadcast the more likely your friends are to discover and share your video with their friends on FB. I recommend that you go for at least 5 minutes. The maximum you can broadcast is 30 minutes on FB LIVE. On Mentions I have heard of 2 hour broadcasts.

Finally, be creative and go LIVE often! - Try different types of broadcasts and go live frequently - to keep viewers engaged

Remember when you finish that this is a Facebook post that you can share to social media you can download the video and you can put that on your YouTube channel and then use it as content as well as sharing it to your blog. 

Understand Facebook is a changing everyday and what was around a couple of months ago might not be around now...

Eventually you might see a desktop version as well ( like a Google hangout ) 

After the broadcast is over you can edit the comment area and put the link (in the top section) 

If your in business keep your fan page PUBLIC at all times... that way people can comment even those who are not your "friends" 

You don't have to edit just go to your Facebook profile and just talk...

Just for everyone here is another cool streaming app called 
BLAB.IM this is a streaming app that you can have 4 people on 
and it is connected to Twitter and there is a desktop and mobile right now it is available with i phone

Hope this helped feel free to leave a comment below and be sure to LIKE and FOLLOW... 

P.S If you would like to learn strategies with Facebook and other marketing methods click here or go here http://bit.ly/10dollartrial


Follow @ScottLLindstrom

Get The Latest Tips, and Strategy for your business! Sign up now and get my Ultimate Marketers Resource guide filled with over 25 and growing top resource sites for marketers by marketers! 

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Brand Yourself and get Branded Traffic and why it's the best

Fact : Too many people are going broke trying to get rich quick.

If you want to get traffic and riches without doing the work then this information is not going to be of any benefit to you.

Branded traffic is the key to brand yourself it is traffic from people that know you and have given permission to market to them...
It is the exact opposite of interruption marketing or spamming...


How do you get this branded traffic? Well if you want to know you have come to the right place

By putting value into the marketplace
By solving the problems of your target market
Work on attracting you and those that study / are interested in the things that you like

Don't ever use non serving language...

" I don't know what my target market is "

I am so happy and grateful that I am finding out what my target market is...

If unknown attract " you " who are you...

you need to create it

Value in the online world = CONTENT
that comes in the format of

1. Blogs 
2. articles
3. videos 
4. sound-cloud 
5. Facebook Statuses 
6. Instagram pics 

But two questions you need to ask when it comes to the content that you are getting out ...

1. What the heck do I talk about ?

2. Why would someone want to listen to me ?

If you want BRANDED traffic 

then you give them value and focus on them 

So what do I talk about again 

That is the key to brand yourself... 

Look at your notes and transfer them online 

Do you ever attend webinars? Read Book or attend events?  Making the sacrifices to make things better your writing checks... 

What can you do in 25 minutes ? 

You can Read a chapter 

Watch 3-4 short training or inspirational videos 

Transfer those notes to a video or social media (those old notebooks) 

Why would someone listen to me?? O.K BECAUSE YOU PROVIDE THEM VALUE 

If you broke down in the middle of the desert and someone offered you help would you ask for references first? 

always post on the the standards : Google plus , Twitter, Facebook... 

on a standard / daily basis... 

Pinterest... 

You can do SocialAdr is a paid service and will help you get more traffic by putting your links out there and people sharing thoes links... 

Post to Facebook Groups post in some groups... of 10,000, 5,000 and 25,000 

Post in a couple of groups but don't waste your time with a capture page in there... 

When someone posts in the FB group... people are looking for a buy button or a email op-in 

and if the answer is yes then they will close is

Now couple that with a FB post video and blam you got some awesome content that you can get out to the masses!

If you are posting a youtube video or blog you are going to get people to visit your page 

Instagram - the new social platform on site... Instagram and do tracking with bitly...bit.ly  

TIP: Track everything! Track where do you get traffic from? You need to do what it takes to find out where your traffic is coming from... 

# hashtags on Instagram are magical... If you search for a # it will find what you are looking for. 

throw a # hashtag on a comment and immediately rank for that comment.


Lets Talk Email here for a second

Let's talk about branding when it come to email :
After someone opts into your list give them their free report / free video, audio but let that be the only canned email that they will get .

Make the email totally you! Don't be the slick car salesman using pre made emails in their auto responder, people have become immune to that

Shoot them a email saying hey need help in your business are you looking for a mentor, here I am...


LEAD GENERATION ( 2 Tips )

1. Have a great give away ... the give away sucks you need to change it... have one that one that comes on your page and its the type you want. Make them toss and turn in their sleep if they don't get that great giveaway.

Tip : Have 3 give aways on the same capture page but change the giveaway - 1. A video  2. A Free Report 3. A Audio put them on a URL rotator
and see which one converts the best!

2. Ask them to become a lead - The number 1 reason people do not join is because you don't ask...
Just start doing a call of action every piece of content... Don't over complicate this
If you are using the following on your opt in forms " Get On My List" "Follow Me" " Join my newsletter" are freaking horrible

We want solutions to problems...

TIP: Lets talk about how to Make BIG MONEY when you brand yourself...
Affiliate Marketing - what not to do take a standard capture page that you get and then
spam the crap out of Facebook with the link ( capture page )

How to make money at affiliate marketing -
1. Get the course
2. Take Notes ( learn it inside and out )
3. Shoot video and blog about it and do reviews

So Instead of capture pages and do Reviews ( share some value ) and then say if you would like the full scoop then go here!

Don't worry about freebie seekers they are always making little money...

NETWORK MARKETING and branding...
You need to stop , stop , STOP putting you stupid company and spamming the heck out of everyone with it! I am sure you company is good but stop putting join my ____ business or buy my _____ stuff here..

Key: Raise Curiosity : Hey having a blast with my team... hey my buddy just won a brand new BMW...

How to make money from your own stuff...
If you say to yourself you don't know... that's ok... the reason is they think too much (overcome that by understanding all it is is monetized  trainings)  Its a deeper version of what you would do on a webinar ( kinda like the watered down version )

Tip : You want to make the big bucks - - - DO WEBINARS

BRANDED MARKETING IS

Marketing ----> Invest + Learn -----> Teach = $ $ $ 

Brand yourself with branded traffic. If you thought this content was good then be sure to like, comment or share this information 

Remember: Stop looking at how far you have to go and instead look at how far you have come!

Some questions that I got emailed to me about this post and I wanted to go over that right now

Q: How long should my blog post be ?

A: Ideally shoot for 700 words and a video - at the very least shoot a video and post it... look at people like Eric Worre is a guy that just does a video. However someone like Ray Higdon does a video and a blog post..

My bear minimum is 350-400 words plus a video but if I don't do a video then my minimum is 500+

Now if I tell you that then you go o my god... you are thinking too small ... The key is consistency and value. Now if you are really wanting to brand yourself then I recommend then you look at those two people I just mentioned.  Hope that helped...

Q: What is my first plan of action I am brand new 

A: It depends on your goals I see business as two things marketing and prospecting... when I started my idea is network marketing. Ray Higdon did a blog post and video every day... and then spend a hour or hour on active prospecting... Don't be afraid to prospect... 

If you are new and you don't have anything shoot videos then have people email you thats your call to action... Thats with no blog, no website, no leads... intelligently prospect on social media and do a combination of that! 

P.S If you would like to know where I learned this information and how to brand yourself then I would like to show you the system that can do that for you here.

Follow @ScottLLindstrom

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Becoming a Producer not just a Consumer

Its important to not only to be a consumer but you have to have to producer

You Produce through practicing but produce through action…

Get something good at one thing… and produce the hell out of it... 

You can spend months or even years just consuming. Getting on the webinars, going to the events,  but in a severe  but  lack of production…

Consuming information –

MLSP Have free trainingwebinars…

Utilize it consume on a training and then become a producer… You are going to get the biggest bang for your buck by going to events and trainings

Some of the ways you can produce are 

1. Video – 
2. Blog Post –
3. FB Post regular / fan page -
4. Create a PDF document / capture page

Producing pieces of content  is where a lot of people fall short

A couple of reasons...

When you are just a consumer or consumer mode 

Let's go over 4 of the most major reason for staying in consumer mode 

1. FEAR.  Fear of perfection or lack of… the perfect post / video 

2.  Fear of judgment… are they going to like it.. or not

If you are trying to get everyone to like you… If you got haters you are being yourself and that is ok…

Consuming the people that think they need to learn more then they need to take action to know what to do next time…

If you don’t quit you will move forward

3. I don’t want to hurt anyone’s feelings

4. I am technology challenged…

There is a urgent reason think of your vision vs your why.. when you know where you want to go what you want to do…

Focused on the information on the effort..

Are you consuming and consuming and consuming and not producing.. Are you not giving back to the people…

Whats the reason why? Is it fear of ... only you can fill that in.

Today Take 5 min to a hour and write down what is holding you back and what is keeping you from your vision… the how will come to you when you know the why!

When you hear on a webinar what are you going to do to help others move forward…

I want to leave you with a story of Jim Carey yes the actor Click on the two minute video below!

P.S I use this program that I recommend that you check out ,it has helped me a ton!

Follow @ScottLLindstrom

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