So marketing is a horrible thing to waste you work hard to build a reputation and generate hopefully a word of mouth marketing. What if you are undermining your own efforts I have included the following 8 things that will kill your business.
1. Your marketing is focused on you
It should be about your product or services right? Well no it should be about what the product or service can do for your customers. Take yourself out of the marketing and put you customer at the heart of it. Make the customer / prospect the center for your story.
2. You market to yourself
Do base the needs wants and desires of your customers based on your friends. Basically you can mess this one up by making assumptions , and on that note...
3. You didn't know your target audience
If you are not the target customer then who is exactly? Invest the time to understand what your customer / prospect behaves. How do they live work? Where do they purchase? What marketing nitch do they fall under?
4. You market by committee
Get a group together and suddenly they know what is best for your customer / prospect . Marketing is like parenting everyone thinks that they can do it effectively. Stay away from the unfocused ideas tossed around by the group. You know who your customers / prospects are and how to reach them. That might be a problem if ...
5. You didn't have customer data
I said it once and I am going to say it again. Research not opinions or gut instinct should be the foundation of your marketing program. Try to think of data as your giving you the insights into new opportunities, and that foundation of that which is inspired.
6. You Rely on example Analogy
Its always good to look at what people are doing outside the organization even outside the industry. Don't wait for a case study in your specific industry or vertical to prove the effectiveness of a marketing tactic. Innovation is normally the the act of taking something that work over there and using it over here.
7. You are not shaping shared experiences
Consumers today rely on the social web so does their peers so marketing becomes about enabling those connections. Are you encouraging and supporting the interactions of your customers by rethinking the way you reach out to potential customers before they identify themselves to you as prospects?
8. Finally , You keeping your lips sealed
So... what happens when a customer reaches out to you on social media do you respond with an answer or with silence? Customers expect real time or near time responses. At 24 hrs you can forget it..
Hey hope you enjoyed these marketing tips. For great marketing strategies and tips you can go to my team hangout every Tuesday at 10pm Mountain Time by clicking here... O so it's not Tuesday? Then you can go to there anyway and catch last weeks replay...
