How to get traffic and how to get the FB Leads... Facebook video ads WOW how to leverage the power of Video to generate leads within 24 hrs
Simple 4 Step Video FB leads cash formula there s a formula you will get here!
You will learn why most marketers FAIL and things you need to keep from annoying your FB fans.
So lets use You Tube and lets cut about 30 videos in the next 3 days!
The Anatomy of a Six Figure Business
for some that picture is worth thousands to you...
People watch 52 billion videos per month... and its a instant relationship builder...
It releases the tension because they got that video of your face...
Would you like to read a blog or watch a video... rather watch a engaging video..
VIDEO FORMULA
TM + CV+ P + CP = LEADS
Target Market
Captivating Video + platform (platform vimeo / facebook / youtube )
Capture Page
Leads = Your List
Offers --- > Email follow up / other offers
YOU TUBE THE CONCEPT
Hey you were searching for this / Here is the information on that / But you may be running into these issues / click below to get that problem solved... ( click on your link . your capture page )
It take time 3 - 4 months
YouTube is a great way to generate leads and you are walking them through a process
Getting your videos ranked is a process on page / off page SEO.. ( search engine opoptimization depending on what keyword do you want to rank for
When you do Facebook and combine it with YouTube you can get results massive results so what I want to share with you is the the strategy
why is this so powerful because there were at the time of this post 52 Billion videos online per month and 35 billion are online video ads...this is according to comScore
This is what is replacing tv ads... and the # 2 website is Facebook and the number one is yep you guessed it Google. As this moment there are 1.28 billion active Facebook users on right now!
Amazing!
This is highly targeted ads due to Facebook Profiles /Interests / Groups / Pages
This is the 3 Tier Approach Combining a Facebook Fan page + Video Ads + Your Email List
When people start seeing you every direction... it starts working. It take 5 - 7 exposures to get a sale
Here it is the 20 thousand view
How often do you scroll through the news feeds... everyone does it...
We are gong to do a Facebook Page Post and create a video ad that plays
and brings them through a process...
Utilize Facebook Graph Search to Look for a Targeted Audience ( start making a list )
you are going to need it later.
After you have made that list of products, companies, gurus, interests, you cannot recycle your videos from Youtube.. because Facebook is Interruption Marketing... 1 to 2 min MAX
your Yourtube videos are 3 - 5 minutes max..
The attention span is short on Facebook!
Here is the Video Format...
Welcome
( You have like 15 seconds to get them to watch the whole 2 min )
Interrupt and Hook - ( focus on me ) get them in the first 5 seconds so...ask a --->
Question - ( Example : Still struggling to loose that baby weight )
Intro with Name - introduce yourself ( quickly )
Cold Hard Facts ( over 97 percent of people will not retire until they are 74! ) this is that reminder of the reason you hooked them in the beginning
Results
What they are going to get
Time Frame ( tell them how long the video is )
TIP*Value ( this is the Hook ) Stick with me till the end and I will show you.... or give you...
1-2 tips (give enough to want more) This is Open Loop Marketing ! Super special secret will keep them on your video
Problem
Remind them they are struggling with (PAIN) or looking for. People want help then they are going to start to trust. Having difficulty...
Pains
Cold hard facts
Solution to Problem
Results
Call to action ( link in post ) couple of times... be assertive
You problem have a product, offer, company or service probably solves a problem in someones life... If you have a product or service your product or service is that painkiller for their pains...
You can share results that other people have had of someones problem and you are giving them a solution when you show you the results look at what Jane did or John did in the last 30 days...
Have a strong call to action tell others what to do... get them over to your capture page.. there is nothing wrong with having confidence in the product or service
O.K, SO YOUR VIDEO IS DONE ...
We need to go into the power editor in FB and create a video post. Images that are eye catchy and that will be a image that is interruption marketing... and if you don't have the option of getting a image when you edit your video at the beginning or the middle you can edit a image a into the video...
Don't ever let technology scare you... now insert post text... put your capture page link first... put in the http: then put some copy... put a question in there and get people engaged... 3 or 4 lines of copy...you may have a call to action button... if you have the option
NOW CREATE POST... now you created your Facebook Page Post....
Location do English speaking countries
The money is in your Fan Base
Grow your fan base ( FB Likes Campaign )
You can literally to your fan base host a webinar (charge money for it ) then sell a offer on the back end...
NOW CREATE POST... now you created your Facebook Page Post....
THE FINAL STEP IS CREATING A FACEBOOK PPC AD'S
Create a Page Post engagement ad... you need to Creative section.. this is the core of the ad. and select the post you just created in the power editor. Now you need to put the place it in Desktop NEWS FEED or on a Mobile News feed.
Next go through Audience the process of finding your target market
Location do English speaking countries
Local Marketing is possible ( very local )
Interest and age
You only want 1 kind of interest (per ad) don't put in all these different products, services and gurus
like 20 different interests so you can know if its a good interest or not..
Optimization and Pricing recommended with CPC ( cost per click )
Grow your fan base ( FB Likes Campaign )
You can literally to your fan base host a webinar (charge money for it ) then sell a offer on the back end...
So this is exactly and you want to think about the end in mind...
Here is the steps
Follow @ScottLLindstrom
Here is the steps
Here is the steps get your hands dirty!
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