Another Brick in the wall Value Post #3

Don't forget the call to action!!! EVER in a blog post a Facebook post a article one assignment...

I think I covered this already but humans get confused easily so enter your email for the most compelling reason 

" Whatever that compelling reason is" ie free sample or xyz... 

Don't put featured videos on the side without a summery that I can see if the video is worth my time...

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Time Management what to do and how to spend it

If you are doing it right its going to feel like information overload and time management its all about how much time you can devote to the business. 

Having so may options and Ideas I would drive myself crazy and make things out that is going to help me reach my goal... write it out... 

Finding out the next step a skill set that need to master and do that project and be done with it 
and when I got that skill set done I learned the un glamorous and I have a list of 3 to 5 things everyday to make the business development process to work... 

Every day and lay little bricks to build the house and 3 to 5 bricks and in a while you have the finished house... 

How many days can you look back and say I have laid my bricks today... 

What does it consist of it may include: 

Edit a video, create a split test, email for your auto responder, create a landing page, finish a course, create a video, watch a webinar, call you leads for the day,  ect... ect... 

Only you know what to do 

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Is your brand who you are? What you do or What you sell ?

Continuity across the spectrum... 

In the beginning its important to brand yourself to something... the Facebook guru, the youtube guru, the leads generating guru... 

why because the key to building a six figure business and how you are doing ( acquire a skill ) it and its a valuable skill to have... other people will see your skill and flock to you to learn that skill... 

so you are going to become the __________ skill guy or gal.   

Mike Dillard became the attraction marketing skill guy... 

I pick names that have implied benefit ( magnetic sponsoring ) ( Black Belt Recruiting ) ( MLM traffic formula ) ( Copywriting Guild ) ( Wealth Factory )  you can pretty much see what the product is about... 

all brand names it has an implied benefit. Personal Branding is a result of a success a product then the name ( YOU ) becomes the brand eventually. 

Branding the product and as a success of that product you will then be branded a success. 

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When you set goals what kind of goals should you really set, production, money or what? 

Set your goals when to get things done... my goal is to ... always set around completing task 
there is no reason to have a 30 k a month goal without determining how you are going to accomplish that goal...

You got to get your checklist out and get things done..

Create a LLC, Create a autoresponder, Create a video script for the sales video, go to 99 designs create the logo, shopping cart.... ect

all the little things just for the process.... 

Work backwards from the goals... what is the 3 to 5 things you have to do to create the process....
To make one sale a day how many people do you have to send to your capture page 

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If you are on a budget and you want to figure out how to build pages and make your own webpage and build your own webpages on how to make your own websites.... Optimized Press or Lead Pages...

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Your success is not going to be found in a specific opportunity or affiliate program what matters 
is that you have the skill sets... traffic and or copywriting... 

Traffic And Copywriting are valuable tools... 

I could give you the opportunity but you need to learn the skill set FIRST then the opportunity...

Ask yourself what is your skill set... master the skill set and then what you need to do is 
get a product or service and promote it using the skill set you just mastered it! 

If you gotten some nuggets here let me know by commenting below 

Kick a** and take some names! 

Scott Lindstrom 
http://www.askscottlindstrom.com

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More Bang for your Buck Value Post #2

In this second VALUE post you will learn about SEO, Cameras,

How do I rank on the first page of Google? That is a totally flawed process. "I have never engaged on any SEO for any traffic revenue ,its a fools game... "

That was a quote by none other then Mike Dillard. If you don't know who he is google him

SEO is a lot of activity and action that you cannot control... you maybe have it up for a while then it disappears again Google changes the game every year..

So all your work and traffic can be essentially wiped out and if that your only traffic strategy then you can loose your potential income source!

Google is not a fan of people that try to manipulate the system and the best thing you can do is not focus so much on SEO as you go and attempt to learn copywriting and marketing and dominate your nitch that way...

Use a one two punch to make your money.... CONVERSIONS get conversions through really good copywriting and then get traffic by paid advertising... paid traffic

The only way I will do SEO when I become really big and I don,t want my name being messed with I will pay a SEO guy to clean things up for me...
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Camera - Shakey syndrome camera --- get a freaking tripod !
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Specifics on headlines if you get specific that you will get higher conversion rates.

Don't register anything through Facebook... split test with a regular email and see the difference
Split test , split test , split test

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What way should you deliver your product... IE . CD , DVD , Booklet ect.   to keep your costs low in the beginning you should make your product 100 percent digital

Pysical products when it comes to programs that are over 500 bucks!... The primary reason
wishlist member and Kajabi came out with these membership sites...

reduction in refunds send a physical course... and your refunds will be cut in half...

Do digital... higher profit lower cost!  Stick to digital...
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Remember the so what rule - Incomplete headline
The headline will tell the reader what they are going to learn in the article, post, blog ect...

Change your chocolate      - so what
Change your chocolate so you can live better have a happier life and lower disease
( kinda cheesy but you get the point )

Put your call to action in the copy 3 times top, middle, bottom,

One option one job and give me a compelling reason to do it.... CLICK HERE

People will choose from the options that you give them...

Hey Guys & Gals if you found value in this shoot me a comment down below

Hanging with Copywriting Guru Brian Finale

Scott Lindstrom
http://www.askscottlindstrom.com



Final Note Brian told me to get 2 to 3 marketing pillers and get about 20 - 40 leads coming in from each one and to get on average 80 leads a day you do that over 5 or 6 months and rule it....

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Bring On the nuggets ... My first Value Post

Everybody wants the silver bullet and the simple solution to A to Z...

I hate to break it to you but success is a series of breadcrumbs out of every training every book every hangout you are on...
Its a process ... it will take potentially years to tie all the ends together...

I was on a hangout with a 6 figure a month money earner and I wanted to share some
information that could help... take it or leave it I wanted to pass the value along to my readers
there is no agenda here just simply

I wanted to give some tidbits of information, little take aways you can use for your business ( really any business )

I will assume that everyone reading this blog has a idea of marketing (basics). If you have any questions hit me up on facebook I will respond to all your questions...

3 major players of Auto responders

Aweber
I Contact
Get Response

They all cost 15 - 50 bucks a months.. the delivery of emails will go up and down... I wouldn't worry about it however there is a simple tip I wanted to share with you

Use a double opt in they have to click on a link in your email to confirm the subscription

With your free give away - you can have it re direct it and you can modify the verification email

Hey ---- I got you request on wanting to request the 7 free day bootcamp -- click here to get it now ....

IMPORTANT 

After they click on the verification link they have to go to a Sales Video Or Sales letter so they can buy... they are in a buying mood and they may never be in one again..

Get your prospect for you easiest sale ( 7 - 49 dollar ) sale get that leap of faith and get them in your business. Overwhelming value ... money back guarantee ... you feel like a idoit if you don't do it...


When creating capture pages Elite Marketing Pro has great capture pages and a training in the back office that allows you to utilize for other things...

also LeadPages.net

When you do You Tube
make a introductory video Yea you got stuff ( features ) but sell the BENEFITS of that stuff.. ( whatever the stuff is)

The So What question

There is a sayin " So What " rule in copywriting
if you can add the so what to the end of it you need to add the benifit to it

If you got a feature and you can put so what on the end of it... its just a instruction .... a statement

A. how to ----- while -----    so what   now look at this
B. how to ----- while ----- so you can ----- or in order to -----

see the difference between A and B ?

Any questions between this shoot me over a message and let me know

Advanced Training 

How to get more views on You Tube ? Pay for views... run campaigns
Put your benefit in the title...

Make a strong call to action ---> send to the capture page

Dont worry about traffic worry about conversions... Traffic is not the issue what is normally the problem is conversions.

E BOOK LAUNCH ...

Nuggets of info here

Free or Paid ?  Go for a discount or half price... make sure you set the proper expectation.
and get feedback of the book / product

Feedback form ( survey )  send it out

a poll using poll daddy my title of survey  product xyz survey

name , from, why did you buy xyz, what was the biggest problem you where trying to solve, what did you find most valuable in xyz, what would you say to anyone thinking about getting product xyz,would you recommend xyz to friends and family? What was your favorite part of xyz,

Make sure you use a disclaimer like...
Disclaimer : by submitting your answers you give us permission to use your testimonials publicly in all print format.

Hope you got a nugget

Scott Lindstrom
http://askscottlindstrom.com

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