Newbie Marketer's ask what is the sales funnel exactly? Part 1 of 2

The biggest struggles in this business is struggling with marketing these are the basic of lead generation. There are a bunch of people out there that want to know what is the sales funnel?

You must have something you must present something of value to Give in order to receive... You must learn in order to ask them to opt in.

If we perceive value and therefore we buy it I am going to show you the basics of lead generation we have to create a offer then we have to drive traffic to that offer. This offer has to be something that is going to grab your prospects attention.

So I want to go into how to craft your offer which is the 1 step in lead Gen (Generation) process.
Then you get the tools
and finally you get the traffic.
Let me ask you a question first.
When you decide to join someones email list " WHY DO YOU DO IT" When you know why you do it? Once you answer that  then you can understand others...

I want to explain the biggest reason people fail when it comes to marketing online...

1. Most people fail to understand the basics and generate leads online
2. Most people they don't understand what people are looking for not what you want... you finding the needs and finding solutions to peoples problems is what you are working for

Using Hype and claims of fortune and glory does not work, well it can actually but not for long...

Overselling and under delivering. You want to always undersell and over-deliver

Don't put the offer in front of the wrong people...

What is Lead Gen? ( Generation )
The way to find people though effective marketing of those who are interested in your topic, product or service that you have then you collect their contact info from them...

1. Traffic  ( this must be targeted )
2. Capture page ( message must be same as the original  ( message )
3. Follow up ( this is the fortune )
4. The Sale

WHO IS YOUR TARGET MARKET 

The biggest load of crap is that people is that everyone is your prospect... People have ZERO interest in what you got you are going to get nowhere if you try to get them interested...

> So... ask yourself what problems  do you solve with your product or service
> Paint a picture for the prospect throughout the process
> What are your prospects needs wants and desires? ( Who is a perfect fit for your product or service)

Have you ever heard of Attraction Marketing... the art of positioning yourself to be expert and because you know skills then others want to know you because you have a perceived value you bring to the marketplace...

WHAT IS A LEAD MAGNET 

A irresistible lead bate that gives your prospect a piece of the pie for exchange for a email and contact information

Here is your 3 step process for you very own lead magnet...

1. Target Your Market ( once you read you will understand Attraction Marketing ) 
2. Make your offer high value and easily consumable 
3. Pre- frames them for your paid offer 

CRAFTING YOUR LEAD MAGNET 

It's best if you end up creating your own lead magnet because you are unique. If people see a bunch of people promoting the same thing what makes you different?

You can promote other peoples stuff but eventually you need to promote your own thing.

1. Be specific ( let the prospect know exactly what they are going to get )

2. The magic Bullet - Make a huge high value point they can get results with fast

3. End result - Speak to the prospects desired result... ( what do they want ) 

4. Immediate Gratification - This is what the person can use right now... (nobody wants to wait) 

A Pre-frame A good lead magnet will pre frame your prospect to see out more info from you

High Value - A free offer shouldn't be cheap. It should give something 

Consume Quickly - Create something that they can use right away Avoid large video style boot camps and thing that take forever to consume 

Stand Alone Value - Your lead magnet should have value on its own... This is the first impression with your prospect so make it good 

What Format Do I Use To Giveaway?

Report ( 2 - 5 page ) PDF Report or Guide 

Cheat Sheet or Worksheet ( PDF )

Resource List ( Like the one down below ) 

Video Training ( 18 minutes or shorter ) 

Competition Checklist 

I wanted to make this as simple as possible so here are some things that you can check off as you are going through

Is it specific?

Does it focus on one big piece of the pie and deliver?

Does it speak the desired result that they are looking for?

Does it pre-frame the offer you are giving them? 

Does it have high value?

Does it allow for rapid consumption?

If you would like to see part 2 of this story CLICK HERE 

These are the essential parts to the sales funnel so when someone asks what is the sales funnel 
is all about, now you know.

P.S The biggest take away from this that I could give you is the basis for Attraction Marketing and how 
important it is to learn this skill you can see for yourself go right here now.

L.T.S

Scott Lindstrom
My Facebook Page - https://www.facebook.com/ScottLindstromPage
(760) 269-8876

Follow @ScottLLindstrom

Get The Latest Tips, and Strategy for your business! Sign up now and get my Ultuimate Marketers Resource guide filled with over 25 and growing top resource sites for markters by marketers! 

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Creating the Ultimate Email Cash Machine

Creating a ultimate quickest the easiest effective way to transform cold leads into red hot prospects ready to buy any product service or opportunity.

This is where the relationship starts and where you share with what you have with your audience.

Fortune is in the Follow up and its really simple. People often over-complicate it.

I had the opportunity to listen down to a top copywriter in the world so I jumped at the chance to go over a course with email marketing. I am going to drop some nuggets of information here...


Why Email still is King: 

Visible but yet Intimate
Fast Results
Adaptable - change it to a blog post / you tube video / article / podcast / press release
Fun -  most people don't do it because they don't enjoy it ( start doing it right )
Low time / money investment - dirt cheap vs direct mail
Increase sales even with a bad sales page

How many times do you check your email? 

Did you know
( Businessweek reported most of $690 million Obama raised during the campaign was obtained via email )

Here are some things that you must do:

Mail daily
Don't worry about prefectionsim
Position yourself as a leader not an expert
Consistency & persistency trumps sales tricks all day long
You don't need to be a world class copywriter to sell stuff (but it helps if you have taken a course)

10 Ways to can write " Grab your attention" Email Subject Lines 

You want to mix and match these with your list so they don't know what to expect
just a hint you may want to print this out and use 1 - 10 (just sayin) 

Here are some examples below ( don't copy them word for word that would be just dumb ) 

1. Shock Effect 

• How you can cheat death by playing with yourself 
• How are you, you old bastered? (Australian slang) 
• I think about you in the shower 
• Talk dirty to me, (first name) - warning may get unsubscribes 

Be sensitive to the tolerance of your list, If you cannot stomach blow back then you can move on.

Get a thick skin... 

2 Curiosity 

• How To profit form my divorce 
• My shameful love affair 
• Prostate pills that can turn you into a girl 
• Exercise that age you faster 
• What never to eat on an airplane if you're overweight

3. Straight Benefit 

• How to get rid of cellulite 
• 10 ways to monetize twitter 
• The cure for Sunday night insomnia 
• How to fix your prostate with food and sex
• How to "age proof" your whole body

4. Bizarre

• Bigfoot's healthy prostate secret
• Goo-roos prancing around the Bohemian Grove 
• Biz opp zombies that eat your brain
• Psycho woman thanked for exploding business
• Profits abducted by aliens

5. Play on terms / phrases / quotes 

• There are no dumb anwsers, only dumb questions 
• You can lead a goo-roo fanboy to knowledge, but you can't make him think
• The one email to rule them all 
• Checks, lies and videotape 
• Go thou and swipe no more

6. Contrast- the more you can contrast and be contradictory the better 

• Zap belly fat with french fries and a shake 
• Selling $2k products with a crappy sales letter 
• Famous fitness author drops dead from a heart attack
• Why drinking heavily can help your prostate 
• Why fad belly fat diets are GOOD 

7. Play on book, a song or movie titles 

• 50 shades of Ben 
• I shot the guru
• Entrepreneurz n the hood
• How to make enemies and anger people
• The dark email rises 

8. TV and movie characters 

• Mr. Furley's sales secrets 
• The Grinch's mad marketing skillz 
• Whacking the Godfather of prostate pain
• George Costanza School of Selling 
• We have a HULK 

9. Challenge existing dogma 

• How jogging keeps women fat 
• The case against saw palmetto 
• Why copywriting dosen't work
• Get back on that couch! 
• Why "conversation rates" don't matter 

10 Mix and Match

• Yoda's sex drive secret
• 50 shades of gay 
• Beat the spam filters with spam
• Watch sex in the city to loose pounds 

7 Ways on How to Write Profitable Emails 

1. Don't hard teach   

• Big Mistake 
• Lot's of fans, few customers
• Attracts the freebie-seekers (nasty people)
• People are bored by too much hard content

Instead ... 

Use Infotainment - information with entertainment 

Bait the hook 

Only rarely give away tips in your products if it's a info product 

Talk about the market's problems, fears, desires... as well as

relevant news stories, current events and challenges they face.

2. Write like you talk - wart's zit's and all 

Makes writing easier 

Makes you more "real" 

Makes you "un-ok" ( people like doing business with people like them ) 

Secret of the anti-professional - not sloppy but unpolished

Don't blatantly swipe other emails ( you will look like a scumbag thief ) 

3. Stories / metaphor's / interesting analogies

Big The easiest way to write an email
The chief way in which human beings share, process and remember information
Let's you sell without hard selling ( i.e. Top Gun ) 
Use examples from real life movies, books, TV shows

4. Inspiration 

Everyone is looking for inspiration 
People like to share inspiring stories (viral) 
Often does a better job of selling even though they aren't "salesy"
Makes people want to take action
Makes people feel good about themselves and you 
Examples : ( Dan Kennedy Depression Proofing Secret/The politically incorrect difference between winners and losers ) 
What inspires you?

5. Q and A 

Dear Abby gets BIG readership
Innocent looking - doesn't look "addy"
Looks like content 
Very easy - just answer questions, lead them to your product being the solution

6. Checklists 

Stuff they're doing wrong 
Stuff they should be doing
Resources (often go viral) 
Tells them "what" to do - but not how... 
Creates Curiosity 
Useful but not teaching (still need your product for details ) 

7. Controversy 

Gets attention
Those who agree will like you more 
Those who don't will often stick around anyway 
Makes you stand out and inspire confidence in you (most shy away form controversy) 
Easy- just pick something controversial and give your opinion

To be Persuasive when writing Emails is...

Be conversational 
Be interesting - really the only mistake you can make 
Always make a natural and fluid call to action
Write every day - even if it is a paragraph (this will separate you from everyone else) 

Now we get into the Finer Points of E mail marketing 

1. Test putting your message vs teaser 

• Have seen boosts of 50% or more in response 
• More convenient for prospect - delivery vs takeout  
• People are used to reading emails every day 
• People are lazy 
• Mobile phone (app) accessible 
• Test sales, not click thrus- don't obsess over opens

2. Always plug something put a link in there to something

• Bonds people with you more
• Scares away freebie seekers 
• Shows you a real business, not a charity
• Your moral and ethical duty to plug your product and sell

3. Length 

• " Like a woman's skirt, short enough to get your attention but just long 
• enough to cover the details" 
• 200-300 words ideal due to shorter attention spans 
• Longer once can work, too 
• Make sentences and paragraphs short, easy to read 
• A pile vs B pile - A pile mail you have to read B pile is often thrown out like make it personal and use your name  

Final Thoughts 

Jim Camp Quote: "You're always safe in the adversary's world"
Talk about their biggest pains and desires and you will never bore them or loose their attention
Ongoing education and training essential for staying on top of your market as more people are learning how to sell with email.

P.S there is one module in the Ultimate Sales formula that is module #4 and that module alone sells for $77 dollars all day long. That is the module all about email marketing.  You can pick up your Ultimate sales formula here.

P.S.S If you want a copywriting course and you want to become a master copywriter and know more then 99 percent of the marketers out there then this course is for you. 

I know for a fact you found value here, be sure to like comment and share this post. and you can find this and more at www.AskScottLindstrom.com 

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