Why would you use Pinterest in your business?
1. Set a Strategy - Pin strategically by considering your objectives before you begin. Are you trying to: drive traffic to you'r website, boost your brand awareness, increase your sales, expand customer engagement? Pick images and others accordingly.
2. Watch your Percentages - Create inviting boards by making 40 percent of your pins motivational and inspiring. 40 percent instructional and educational, and only 20 percent about your brand - including profiles, specials and contests
3 Be Pin Friendly - Install the Pin It Button on your website and give every page and blog pose a featured image that can be pinned automatically.
4 Promote Others - Build your brand by engaging with the community via repining, commenting and linking other pins. You can also tag on another pinner you are following in one of your descriptions.
5 Establish You Expertise - Craft keyword rich pin and board titles and description to boost your Google ranking and be found on your expertise. Use hashtags to highlight key words and phrases your customers search for.
6 Cross Promote - Connect with your other social media by creating a Pinterest tab in Facebook , tweeting your pins, and embedding pins in your blog posts
7 Pay Attention To Pin Placement - Place your most important pins near the middle of the top or the second row of the board. Research shows that the pins placed front and center receive the highest percentage of viewers.
8 Give Stuff Away - Drive Traffic to your website by offering free items such as e-books podcasts and white papers to a pins description. Pins that have a call to action see and 80 percent in engagement.
9 Go Multimedia - Make your brands more interactive by sharing videos screencasts and podcasts. Good multimedia pins include: Turtorials, product demos, behind the scenes tours and excerpts from presentations and webinars.
10 Know Your Numbers - Verify your website in the setting page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.
