So you are marketing your product or service and you are not getting any signups to your product or service the question is... why?
One of the most effective marketing tips I can give is to tell you these simple words...
ITS NOT ABOUT YOU !
How does your site help them how does your products help them how does your marketing serve them....
There are a lot of marketers out there that is extremely passionate about their product or service. We as marketers are also proud of our marketing... but none of that matters to the customer...
The customer is thinking ... "That's great Mr. Super cool money earner, what are you going to do for me? "
The customer is reading a blog post or checking out a youtube video and or connecting with you through social media or even seeing you at an event. The customer needs to know if you have what they feel they need to solve the issue I am having.
Once your customer knows that you have the solution to their problem then maybe your training and your associations and years of business might matter.
It does not matter what courses you graduated from and what certifications you have what can you do for your customer that helps them...
Once people know what you can do for them then people will
If you would like to know more how to see this actually works then click on the image below
I will tell you that you wont be disappointed!
So Remember it's not about you its about your prospect. Make sure you think of them before you... like Zig Ziggler said " Help others get what they want, and you will get what you want
LTS - Learn Train Succeed
Scott Lindstrom
