Lead Conversion How to get more leads, show me the value!

I happen to be on a awesome webinar the other night I mean I was focused man... I could not believe it cost on 17 dollars and I was on it for 2 freaking hours!

I got off work whipped open my laptop and listened and took notes... I got a couple of nuggets I want to drop on you

Mark Harbert You Tube Master Marketer

Mark delivered the goods the Other night... 

This guy is the go to guy for video marketing and how to do it in a way to generate leads like a pro!

He has a coure out that literally shows people how to get in front of a camera and make through the power of the Mojo marketing to make money...

What makes Mark such a great trainer is in my mind how he comes across. He is like a teddy bear and you can see he cares about people and wants others to succeed.

His no no nonsense approach to training makes it simple and easy to grasp what he is trying to say...

This was not a personal testimonial about Mark actually its about Lead Conversion and how you can use simple methods to increase your business... I was told 5 things specifically on this webinar that I learned.

There are 5 ways essentially to make money online and you got to understand its about value...

HOW DO I PROVIDE VALUE?

Help them accomplish what they want to accomplish

Get the focus off you and the dollar signs off their foreheads !

You need  to determine your target market and educate  them. 

Ever heard of the expression make a educated decision?

YOU GOT TO LOVE TO BUY… make em fast and educate yourself… when you educate the along the way with the value. 

Creating and studying content… 

Mainly use the internet to connect to people express yourself

Status updates on timelines and news feeds… share blogs and articles… videos you create as well as others 

Other information thats valuable that serves your market.

5 ways to communicate your value on the internet 

1. Personal BLOG ( free ) 
2. Set up a youtube channel 
3. Facebook 
4. Regular Webinars ( Free or low cost ) 

Webinars are a excellent way to connect 

5 One and One coaching and training 

YOUR BLOG 

In this post I want to just go over your blog and some points that can potentially help you. 

1. Creating a Personal Blog - your home on the internet

BRANDING PURPOSES its a way for people to get to know who you are and they need to get to know like and trust you… 

People have to feel comfortable with you and feel like they know you… People are skeptical This is your personal space to do business with…

Our goal is to create content what you do and help people solve their problems. 

A VIDEO A PODCAST A BLOG and Do that all the time 

Inspire and give them high value stuff… 

Creating value on a daily basis… and help them solve their problems… 

People go to me for the video marketing guy… 

Video is a killer way to build rapport with people 

you goal is to create content 3 to 4 times a week 

and welcome into my house ( my blog ) 

YOUR BLOG DOES NOT HAVE TO BE PERFECT TO HAVE A IMPACT… 

check out Ray Higdons old blog… ( swayback machine ) @ www.rayhigdon.com

Go to Blogger. com and get a self hosted blog 

Move into a self hosted blog… 

Purchase a viral  killer blog and start blogging 

If you want to do it you can outsource your blog 

TA DA !!! 

GIGS… Install a basic theme and then upgrade as you get better… 

Create a “My Story Page” as well as a “ Products” page… 

stories and testimonials and give people a way to know you… Mark Harbert.com 

Personal Mission Statement… 

Got to give people a way to know you and be a little vaurnable and be a real person 

Products or toolbox page this is what your are offering per say… 

As you drive people to you bolg you don’t have to post your own videos… Building rapport with your list… 

Driving back to your blog…. 

They start checking out things… 

stumble across your products…. 

There are some ways you can just blatantly pitch people…
http://www.AskScottLindstrom.com

P.S I want to recommend a resource for getting a blogging platform that you can create and post content but you can use it to make money as you refer others to blog as well... 

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Video Master Marketer Mark Harbert Delivers Video Marketing Secrets

Quick question how would you like to get 20 -50 leads to day?

How would you feel to know what to give to YOU TUBE so your videos would stay online bringing in leads and sales like clockwork for a long time? 

What if you could find keywords with ways to get huge amounts of traffic and no competition and get on the first page of Google within hours possibly minutes? 

There is no Guarantee that You Tube is not going to get your channel shut down.. 

Contrary to popular belief Video marketing is NOT DEAD !
however some tactics are...  

Why is You Tube Cracking Down 
1. ( Crap Content ) !  
2. Repetitive Content 
3. Content Designed To Take People Off Of YouTube ( against terms of service ) 
4. Spammy money making, keyword stuffed junk videos. 

How Are They Doing It? 

There are 75 hrs are uploaded every minute. So how are they seeking out these crappy videos...
You Tube has hired Super Flaggers 

SO WHAT CAN I DO? 

Four Parts to Ranking Videos that stick for a long time 
1.Keyword Research 
2. High Quality ( High Value ) Video Creation... more high value ( CRITICAL ) 
3. On Page Optimization (super crucial ) you gotta do it right
4 Off page Optimization ( very minimal )

Keyword Research - Still the foundation of getting good focused content. High competition keywords are a waste of time. There is a process to pick the right keyword that rank almost immediately.

Go for keywords 50 - 100 words a month go to keyword planner tool think outside the box think about people who want more leads to their sites... Once you determine the keyword you are going to YOU TUBE and go to keyword and put in " " and do exact results... so you can see how many videos that actually in competition with you. 

Grab keywords and look at competition for keywords by putting in " " (quotes)

Best is Long Tail Keywords Really optimized on page in as little in 20 minutes... 

You can do this for keywords 1 by 1 grab them and go over and put them in the search results....

use this tool  

this does that on autopilot so you can get no competition keywords... 
this allows you to rank almost immediately to rank with no back-links and rank in niches with no problems...  

(Think of Buyer Products) 

Keywords To Avoid For Long Term
1. MLM / Network Marketing related terms ( go ahead if you are willing to accept the risk ) 
2. Company names / reviews are very risky ( Go ahead if you are willing to accept the risk ) Put out a video and they will mistake you for being in that company and you will get flagged.
3. Make money online terms are dangerous ( Go ahead if you are willing to accept the risk ) 

Now with this software you can dominate the top of the Google search results as it logs into your ad words account and then will filter out what video are in direct competition to the keywords while simultaneously looking for the monthly searches 

Step 1. Get your keyword 
Step 2. Click on Get Competition 
Step 3. See results and go after that nitch! 

See it getting the results by checking your adwords account!

Here are the results in the YOU TUBE Search 

THIS IS A HUGE ADVANTAGE for anyone that understands that getting targeted keywords is key for your business! 
No off page and all you got to do is hit it with a little bit of back links and BAM you are swimming in leads...

VIDEO CREATION

1. No "Duplicate Content" Only Unique Content (video templates are a no no) 
2. Must provide value to the viewer
3. It must not be made with the sole purpose of driving traffic away from youtube ( You still can but don't make it as obvious) 
4. Must be congruent to what the person is searching for and be of value
5. STOP COPYING OTHERS AND GET YOUR OWN VOICE. 


VIDEO STRUCTURE 

Intro with a question - State your name location and inform them of the content of your video

" Hey this is Scott Lindstrom from askscottlindstrom.com I am super excited that your here and I am coming to you from my home office in the High Desert California and in this video we are going to talk about some...  ( state the question ) stick around in this video I am going to answer those questions for you... " ( PLAY VIDEO INTO ) 

Crank up the professionalism here the perceived value 

High Value Content - Super high quality provide value to the viewer, and NOT for the sole purpose of the opt in. 

Call to action - Not such a strong call to action. Create a outro video that can be your call to action for more info.  

For INTRO AND OUTRO CREATION USE (2 resources) 

1. Splasheo.com... 
2. VideoMakerFX 

Step up your game to look professional... 

ON Page Optimization Key Changes 

Don't keyword Stuff or stack your titles... 
turn title it into a sentence work in a better title 

Never keyword stuff your descriptions... 
Write a high quality, high valuable description that provide value up to 500 - 600 word article ( this is good for sticking power ) 

Put time stamp through out description.

WITH YOUR TAGS

Put more keywords that you find with low competition from the keyword research tool and you will rank your video all over the place! 

Rank with no back-links or very little back-links 

If you need back-links the best way is to use Magic Submitter or get Fiverr gigs for link pyramids at Fiverr.com 

OFF PAGE IS Almost Obsolete with Proper Keyword Selection... 

SO VIDEO MARKETING IS NOT DEAD! (1:20:32 )

Every video you make muse meet this criteria 

Is it valuable to the viewer? (Subscribers to your channel are leads) 

Is it unique and not copy someone else? 

Is my call to action subtle but clear? 

Is my on page optimization not overdone? 

So I hope this is something that you will and can use... 

If you want more you-tube training you can go here 

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